Comments on: Ad Rant: Pizza Hut Tuscani Pizza http://blog.commarts.wisc.edu/2009/11/13/weekly-ad-rant/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Nick Marx http://blog.commarts.wisc.edu/2009/11/13/weekly-ad-rant/comment-page-1/#comment-42 Fri, 13 Nov 2009 23:01:46 +0000 http://blog.commarts.wisc.edu/?p=181#comment-42 Yeah, I know this one is a bit old now. The current iteration takes place in Buffalo where people are shocked, SHOCKED to find out they’re eating Pizza Hut buffalo wings.

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By: Josh David Jackson http://blog.commarts.wisc.edu/2009/11/13/weekly-ad-rant/comment-page-1/#comment-41 Fri, 13 Nov 2009 20:45:34 +0000 http://blog.commarts.wisc.edu/?p=181#comment-41 A recent Slate article (http://www.slate.com/id/2234863/) contemplating Arby’s poor performance argued that success for a fast food chain these days depends largely on a) clear brand/product awareness and b) addressing concerns over healthy eating (the latter, though, may be just a means through which to repair a tarnished brand image). This ad campaign (is it still active?) really does the opposite in both cases.

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By: Jonathan Gray http://blog.commarts.wisc.edu/2009/11/13/weekly-ad-rant/comment-page-1/#comment-40 Fri, 13 Nov 2009 20:00:54 +0000 http://blog.commarts.wisc.edu/?p=181#comment-40 Agreed, Chris. Though they also seem to encourage viewers to think about how low the customers’ standards are to confuse Pizza Hut for anything better. So, we know that PH has shitty food and caters to those who don’t know any better: what a great campaign!

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By: Chris Becker http://blog.commarts.wisc.edu/2009/11/13/weekly-ad-rant/comment-page-1/#comment-39 Fri, 13 Nov 2009 18:48:36 +0000 http://blog.commarts.wisc.edu/?p=181#comment-39 My favorite part of those ads is how amazed people are when they’re told it’s Pizza Hut, thus implying that people usually associate Pizza Hut with really shitty food. Not the best tactic on Pizza Hut’s part, if you ask me.

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By: Jonathan Gray http://blog.commarts.wisc.edu/2009/11/13/weekly-ad-rant/comment-page-1/#comment-36 Fri, 13 Nov 2009 17:25:36 +0000 http://blog.commarts.wisc.edu/?p=181#comment-36 I yield my comment to The Onion:
http://www.theonion.com/content/video/dominos_scientists_test_limits_of
(including the great line, “it looks like something no animal should consume, let alone a human being”)

Mind you, I think The Fat Sandwich Company here in Madison has already started such experiments 🙂

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