Comments on: Report From the TV Academy Faculty Seminar (Part 1) http://blog.commarts.wisc.edu/2012/11/21/report-from-the-tv-academy-faculty-seminar-part-1/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Cynthia B. Meyers http://blog.commarts.wisc.edu/2012/11/21/report-from-the-tv-academy-faculty-seminar-part-1/comment-page-1/#comment-371946 Wed, 21 Nov 2012 18:02:45 +0000 http://blog.commarts.wisc.edu/?p=16604#comment-371946 Thanks for the reports! The Faculty Seminar changes slightly every year, so it’s interesting to hear about this year’s line up. I had a great time attending in 2008–am waiting for enough time to pass to go again!

When I went, the Seminar emphasized traditional scripted programming (of course) and “quality” TV. So, yes, you get an earful from creatives who are at war with the suits.

While the creatives may insist on the primacy of their storytelling, their stories exist only to attract audiences to advertising (on all but premium networks). Creatives’ insistence that their work is the dog, not the tail, when the business is actually structured the other way around, may be another example of how romantic ideals of creativity continue to predominate in commercial media.

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