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The Gendered Politics of Digital Brand Labor

March 18, 2015
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The Gendered Politics of Digital Brand Labor

In the so-called “attention economy,” brands increasingly harness the immaterial labor of social media participants. To what extent can these digital activities by understood as gendered? This post draws on findings from a recently published International Journal of Cultural Studies article to explore the gendered politics of social media labor.
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Posted in Columns, International Journal of Cultural Studies | 3 Comments »