Was Katy Perry’s Super Bowl ride on a star resembling one made famous by a series of 1990s PSAs an example of cross-promotion? We don’t know and NBC doesn’t care–but the incident tells us something important about the logics of contemporary media industries.
What happens when the television production schedule leads to promotions which are out of date by the time they air?
As everyone else was drooling over the final episodes of LOST, I fully admit that I was focusing on my weekly fix of Lifetime’s Army Wives. Despite its lack of cultural cachet, to me the show continues to illustrate an interesting tension between niche marketing, media convergence, and politically charged topicality.