Posts Tagged ‘ Get Mommy a Drink ’

On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 3]

June 20, 2012
By
On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 3]

In the final installment of this series on podcaster Bob Frantz and his venture Boneyard Industries, the frustration that comes with advertising and getting local listeners on board is explored.
Read more »

Tags: , , , , , , , , , , , ,
Posted in Columns, On Radio, Perspectives | Comments Off on On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 3]

On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 2]

June 11, 2012
By
On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 2]

Upon being released after his home station embraced a format change, radio personality Adam Carolla responded by creating a "network" of podcasts he could use to sell advertisers listeners in aggregate. Bob Frantz quickly looked to this strategy as a way to continue an over-the-mic career after the death of a ten-year radio career...
Read more »

Tags: , , , , , , , , , , , , , , , ,
Posted in Columns, On Radio, Perspectives | Comments Off on On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 2]