Posts Tagged ‘ horror ’

Branding Hannibal: When Quality TV Viewers and Social Media Fans Converge

Branding <i>Hannibal</i>: When Quality TV Viewers and Social Media Fans Converge

In the first installment of a three-part series on NBC's Hannibal, Allison McCracken and Brian Faucette discuss the show's and network's branding efforts in relation to their appeals to "feminized" audiences.
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