Tag: promotions

Comic-Con 2013: The Fan Convention as Industry Space

For many academics, Comic-Con provides a significant opportunity to study media audiences, as its diverse programming attracts an array of fandoms and subcultures. But it is the massive marketing presence of the media industries (usually coded in trade and popular discourses as “Hollywood”) that makes Comic-Con a unique space in which to examine a kind of corporeal convergence culture.

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