Posts Tagged ‘ Star TV ’

Capitalizing on Multiculturalism: “Premium” Indian American Audiences and “American” advertisers

December 20, 2010
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Capitalizing on Multiculturalism: “Premium” Indian American Audiences and “American” advertisers

If we think of efforts by “American” entities to access “Indian American” spaces of culture, capital labor, and belonging as symptomatic of emergent modalities of the transnational, might we be able to see subtle shifts in the discourse of multiculturalism in the contemporary moment?
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