Comments on: Over the Rainbow: Selling the National Lottery in Post Celtic Tiger Ireland http://blog.commarts.wisc.edu/2010/10/08/over-the-rainbow-selling-the-national-lottery-in-post-celtic-tiger-ireland/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Jon Kraszewski http://blog.commarts.wisc.edu/2010/10/08/over-the-rainbow-selling-the-national-lottery-in-post-celtic-tiger-ireland/comment-page-1/#comment-32663 Wed, 13 Oct 2010 01:27:46 +0000 http://blog.commarts.wisc.edu/?p=6643#comment-32663 Thanks for the response, Diane. This ad certainly wows, and you offer a smart and necessary critical read of it.

]]> By: Diane Negra http://blog.commarts.wisc.edu/2010/10/08/over-the-rainbow-selling-the-national-lottery-in-post-celtic-tiger-ireland/comment-page-1/#comment-32107 Mon, 11 Oct 2010 13:59:50 +0000 http://blog.commarts.wisc.edu/?p=6643#comment-32107 Thanks Evan and Jon. It certainly speaks to the ad’s ubiquity, Jon, that you were in Ireland a few days and you saw and noticed it. That is interesting about Elvis. I think he did have Scots-Irish ancestry. If he did\does have an ethnically-sourced iconicity for Ulster Protestants, I doubt that would impinge on his meanings outside the North (though I wouldn’t claim expertise on this).

]]> By: Jon Kraszewski http://blog.commarts.wisc.edu/2010/10/08/over-the-rainbow-selling-the-national-lottery-in-post-celtic-tiger-ireland/comment-page-1/#comment-31402 Fri, 08 Oct 2010 15:58:33 +0000 http://blog.commarts.wisc.edu/?p=6643#comment-31402 Diane,

I have a question. In my brief research into/googling about my Northern Irish roots, I always noticed that Elvis was referenced on websites about the Scotch Irish or Ulster Scots. Scottish Irish groups like to claim him as a descendant. Are there still tensions between Irish Catholics and Northern Irish Protestants that would make Elvis’ song here a bizarre choice, or are those tensions no longer existent?

]]> By: Jon Kraszewski http://blog.commarts.wisc.edu/2010/10/08/over-the-rainbow-selling-the-national-lottery-in-post-celtic-tiger-ireland/comment-page-1/#comment-31398 Fri, 08 Oct 2010 15:42:49 +0000 http://blog.commarts.wisc.edu/?p=6643#comment-31398 Wonderful post, Diane! I remember watching this ad when I went to see I’m Still Here at the IFI last week. While sitting through the ad, my thought process went something like this: “Hey, it’s Dublin. Cool. Hey, it’s not cloudy or raining. Wow. Ugh, you’ve got to be kidding me. A lottery commercial!” Your reading here captures the troubling politics of the ad very well.

]]> By: Evan Elkins http://blog.commarts.wisc.edu/2010/10/08/over-the-rainbow-selling-the-national-lottery-in-post-celtic-tiger-ireland/comment-page-1/#comment-31386 Fri, 08 Oct 2010 14:41:29 +0000 http://blog.commarts.wisc.edu/?p=6643#comment-31386 Thanks for this great piece, Diane. It is certainly a stunning advert, which of course makes its project all the more insidious. I particularly like your closing reading of the false rainbow–an illusion that, in addition to its investment in a gullible public, also gives the lie to the ad’s own distractions and manipulations.

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