Comments on: Not Dancing in Central Square http://blog.commarts.wisc.edu/2010/11/19/not-dancing-in-central-square/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Random mentions « being playful http://blog.commarts.wisc.edu/2010/11/19/not-dancing-in-central-square/comment-page-1/#comment-46516 Mon, 29 Nov 2010 05:09:09 +0000 http://blog.commarts.wisc.edu/?p=7412#comment-46516 […] culture” – my idea of the 21st Century being a “Ludic Century” is used in a blog post to ask whether media corporations are really understanding the way the landscape is […]

]]> By: Sean Duncan http://blog.commarts.wisc.edu/2010/11/19/not-dancing-in-central-square/comment-page-1/#comment-43280 Sat, 20 Nov 2010 14:27:22 +0000 http://blog.commarts.wisc.edu/?p=7412#comment-43280 What I don’t get about this are the financials — the SKU market has completely tanked within the past few years (there’s a glut of plastic instruments out there, people already have them if they want them, etc.). I blame Activision for this more than Viacom/MTV/Harmonix, as they seemed to want to flood the market with awful band-oriented spinoffs (Aerosmith, Van Halen, Metallica, etc.) more than Harmonix has (just Beatles and Green Day so far).

But, it was my understanding that the DLC market was still very favorable for Viacom/MTV/Harmonix, and that Rock Band DLC was still selling pretty well. Or, at least was still quite profitable (no physical product to produce, very little marketing, lots of return). Is there any data on this? Could it be that Viacom honestly doesn’t understand RB as a *platform* rather than as a product?

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