Comments on: What Are You Missing? January 2-15 http://blog.commarts.wisc.edu/2011/01/16/what-are-you-missing-january-2-15/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Mick http://blog.commarts.wisc.edu/2011/01/16/what-are-you-missing-january-2-15/comment-page-1/#comment-61550 Tue, 18 Jan 2011 05:50:45 +0000 http://blog.commarts.wisc.edu/?p=7916#comment-61550 I think UV sounds very interesting, and I can imagine a world in which consumers leap at the thought of having access to all their movies and TV shows on any of their myriad devices.

iTunes and iPods work together in really convenient ways. I just switched to a non-iPod player, and it doesn’t sync the ‘amount played’ in podcasts, nor does it know which ones I’ve listened to (and no longer need). iTunes DOES know, and I miss this functionality.

So UltraViolet does seem to offer something. Whether they can make the case to consumers that this is better than physical libraries remains to be seen, and of course, EVERYTHING is going to be on demand in 20 years. Will UV be the next step?

]]> By: Robert Brookey http://blog.commarts.wisc.edu/2011/01/16/what-are-you-missing-january-2-15/comment-page-1/#comment-61184 Mon, 17 Jan 2011 02:17:30 +0000 http://blog.commarts.wisc.edu/?p=7916#comment-61184 The Ultraviolet story is very interesting. Obviously the DRM offers something to media producers, but I’m not sure Ultraviolet really offers that much to media consumers apart from the “3rd Screen” options. In addition, those options aren’t unique given the mobile media services that are already available (iTunes and Netflix, just to name two). It’s also interesting to note that Apple and Disney have still not signed on to this technology; I suspect Ultraviolet doesn’t fit in with the future Steve Jobs envisions. When iPods, iPhones, and iPads can’t use Ultraviolet that eliminates a good number of 3rd screen users.

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