http://blog.commarts.wisc.edu/2011/09/14/premiere-week-kick-off-is-it-what-is-used-to-be/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 http://blog.commarts.wisc.edu/2011/09/14/premiere-week-kick-off-is-it-what-is-used-to-be/comment-page-1/#comment-111713 Wed, 14 Sep 2011 18:03:39 +0000 http://blog.commarts.wisc.edu/?p=10449#comment-111713 One additional consideration (you’ve hinted at it above) to build on your thoughtful jump-start to premiere week(s). As regular commentators and articles/posts have recently suggested, summer TV is not what it used to be. The months of re-runs and generally expected period of inactivity is no longer standard, which messes with our understanding – and subsequent anticipation – of seasonal viewing. The extension of premiering shows over a number of months seems to feed right into this. Indeed, how does this alter, re-construct, or manipulate (a strong word) our anticipation as well as any collective viewing practice and participatory culture that exists around a coherent and specifically temporal “premiere week”? Can we look at this simply as a strategy to keep the anticipation elevated for a longer period – a “premiere season” – or perhaps as a way to more evenly distribute hype across a year-round structure becoming less adherent to seasons? Either way, longevity and endurance keep coming to mind for me. Surely the economic strategies for stretching out the new stuff are also worth folding into our discussions.

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