Comments on: FOX Formula 3.0?: TBS, Cougar Town, and the Disappearing Televisual Black Body http://blog.commarts.wisc.edu/2012/06/18/fox-formula-3-0-tbs-cougar-town-and-the-disappearing-televisual-black-body/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Alfred Martin http://blog.commarts.wisc.edu/2012/06/18/fox-formula-3-0-tbs-cougar-town-and-the-disappearing-televisual-black-body/comment-page-1/#comment-224587 Thu, 12 Jul 2012 16:37:24 +0000 http://blog.commarts.wisc.edu/?p=13259#comment-224587 Hi Myles, thanks for your thoughtful comments (and apologies for my delayed response). If I am correctly remembering my TV history, TBS’ syndication history has similarly erased black bodies. I remember that at one time they featured reruns of The Cosby Show and The Fresh Prince of Bel Air. While these two shows are problematic in the reductive discussion to determine their claims to an imagined notion of black authenticity, these shows have now been shuttled off to other cable pastures.

But in terms of what could be pulled into their syndication stream that could reach a similar audience there is Everybody Hates Chris (which I think BET syndicates now), The Bernie Mac Show, My Wife and Kids, Girlfriends, The Game (those are the contemporary ones that come to mind right now). TVOne, BET, Magic Johnson’s recently launch Aspire, all seem to manage to build a set of syndicated texts that can fill out their schedules that would presumably attract and retain a black audience — the question is how much (or little) the network (and its advertisers) covet those black eyeballs.

But what I think is more problematic is that a “Tyler Perry audience” has industrially been coded as black – which means that theoretically those who tune in for Friends or The Big Bang Theory are not expected (or supposed) to stick around for House of Payne or Are We There Yet? And certainly these “black shows” will receive no “mainstream” critical acclaim that would get those who are not already watching interested in consuming these texts (although I am not arguing that they necessarily should). In short, the television is raced in the ways in which we conceive that because a show features black bodies that it will only appeal to black bodies whereas Friends, with its white bodies can be read as universal.

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By: Myles McNutt http://blog.commarts.wisc.edu/2012/06/18/fox-formula-3-0-tbs-cougar-town-and-the-disappearing-televisual-black-body/comment-page-1/#comment-210811 Wed, 20 Jun 2012 05:04:03 +0000 http://blog.commarts.wisc.edu/?p=13259#comment-210811 Thanks for this great piece, Alfred, as it nicely sums up something I’ve been pointing out to my students for the past year or so. When tackling representation, the FOX legacy (moving on through UPN/The CW) is certainly an important bit of history, but TBS does seem to offer the closest thing to a contemporary case. As I said to my students, it says something when your brand-redefinition is organized around one of the whitest dudes in show business (O’Brien) despite your channel’s original programming originating from one of the most prominent African American writers working in the same business.

However, I wanted to get your thoughts on another piece of the puzzle. Like every cable network, TBS relies on syndication in addition to original programming in order to fill out their schedule. While the Conan/George Lopez transition and the Cougar Town acquisition are both great examples of the network’s shift, their decision to strip schedule The Big Bang Theory is the missing link here, one that has an incredibly wide-ranging impact on the network’s identity.

TBS’ purchase of TBBT was intended as a jump start to Conan’s flagging ratings, and it has largely paid off: I see numerous tweets/headlines about TBS reruns of TBBT outdrawing NBC in recent months, and fewer stories about Conan’s ratings (which remain less-than-thrilling, but haven’t dropped further). However, if TBS sees syndication as a way to draw in a mass audience, are there any sitcoms in the syndication pool which would reflect the same audience as their Tyler Perry sitcoms? Was there any way that cable syndication wouldn’t move them away from their original programming strategies?

I raise this point not as an excuse, but rather as another way in which the absence of black bodies on network television bleeds into the cable networks that could potentially save it: when TBS needed a boost in viewers, and turned to syndication as an option, network television was not giving them an option to continue to commit themselves to the African American audience that had helped them build a stable of original series.

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By: Alfred Martin http://blog.commarts.wisc.edu/2012/06/18/fox-formula-3-0-tbs-cougar-town-and-the-disappearing-televisual-black-body/comment-page-1/#comment-210112 Mon, 18 Jun 2012 22:11:45 +0000 http://blog.commarts.wisc.edu/?p=13259#comment-210112 ABC Family is also an interesting space (although I don’t readily remember it as a very diverse channel despite its efforts). I think with That’s So Raven and even Greek with its, as Kristen Warner would say, white folks dipped in chocolate, the network, like many others, has become whiter and whiter. But I think what’s most interesting about ABC Family is that it is supposed to feature family friendly entertainment, yet it features shows like Pretty Little Liars, which I would argue does not fit anyone’s definition of family-friendly fare.

But back to the larger issues I raise in the post, it will be interesting to watch how this all develops with TBS. It seems that the writing is on the wall that black bodies are going to be evicted from this space when all the dust settles. And we can’t continue to assert that black folks “have their space” with BET because that comes along with its own set of representational problems and politics.

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By: Camille http://blog.commarts.wisc.edu/2012/06/18/fox-formula-3-0-tbs-cougar-town-and-the-disappearing-televisual-black-body/comment-page-1/#comment-209954 Mon, 18 Jun 2012 15:32:58 +0000 http://blog.commarts.wisc.edu/?p=13259#comment-209954 This is indeed a troubling trend which can’t be accidental in nature given the higher rates of viewership in Black and Latino communities. Of course, time will tell if the Fox Formula is fully employed here but we should certainly all keep an eye on this. There are two issues here. The willingness to marginalize bodies as well as the willingness to marginalize viewers. The insult to injury is the marginalization of viewers who were integral to early success.

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By: Jennifer Lynn Jones http://blog.commarts.wisc.edu/2012/06/18/fox-formula-3-0-tbs-cougar-town-and-the-disappearing-televisual-black-body/comment-page-1/#comment-209904 Mon, 18 Jun 2012 13:30:23 +0000 http://blog.commarts.wisc.edu/?p=13259#comment-209904 Thanks for your post, Alfred. I hadn’t thought about the TBS/Tyler Perry connection before this (despite having watched a lot of those series), although in reference to your argument, I had been thinking about changes to ABC Family recently. I did some research on the channel last year, and the early Paul Lee era was explicitly focused on diversity in programming and casting. However, in taking stock with the recent BUNHEADS controversy, the content appears to be a lot less diverse than it once seemed intended to be. Interesting how so much of this history continues to repeat itself. Thanks again!

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