Comments on: Rebooting Sex and the City: How The Franchise Carrie-s On http://blog.commarts.wisc.edu/2013/02/26/rebooting-sex-and-the-city-how-the-franchise-carrie-s-on/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Courtney Brannon Donoghue http://blog.commarts.wisc.edu/2013/02/26/rebooting-sex-and-the-city-how-the-franchise-carrie-s-on/comment-page-1/#comment-395191 Thu, 28 Feb 2013 15:15:33 +0000 http://blog.commarts.wisc.edu/?p=18751#comment-395191 Thanks, Erin. Good points! If I had a dollar for every AIM, Facebook, etc. SATC quote I have seen from a female undergrad…I find that issues of access and relevancy lend themselves to franchising logic. Because teens watching The Carrie Diaries now will possibly grow up and into HBO’s Sex and the City. I find the management of this franchise over the past 15+ years to be fascinating (and mirrors key production and distribution patterns). Derek Johnson’s excellent work on media franchising addresses many of these issues regarding generations, reboots, and the “coordinated use of franchise resources.”

]]> By: Erin Meyers http://blog.commarts.wisc.edu/2013/02/26/rebooting-sex-and-the-city-how-the-franchise-carrie-s-on/comment-page-1/#comment-395037 Wed, 27 Feb 2013 15:42:35 +0000 http://blog.commarts.wisc.edu/?p=18751#comment-395037 Great post, Courtney. I’m particularly intrigued by your third point about the cross-generational access. SATC still resonates so much for young women…I’m still astounded by college girls who love the show but never actually saw it when it originally ran. And that even though they are not quite “on their own” yet like the older women of SATC, they still feel like it tells their stories in terms of relationships, love, sex, fashion and other “girly” things. It really is a strong force in shaping their view of what “womanhood” is like (are you a Charlotte or a Samantha?)

Now they have an entirely new entry point and one, given the show’s home on the CW, that is specifically geared to them both in the text and in the social media areas you describe. I haven’t seen The Carrie Diaries, but it seems, even more than Gossip Girl which I think quickly got away from high school life, to be about translating the larger stories of SATC to the younger crowd. Of course, also then priming them for returning to the original texts on DVD etc.

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