http://blog.commarts.wisc.edu/2014/11/05/report-from-nytvf-digital-day-2014/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 http://blog.commarts.wisc.edu/2014/11/05/report-from-nytvf-digital-day-2014/comment-page-1/#comment-439395 Fri, 14 Nov 2014 03:05:24 +0000 http://blog.commarts.wisc.edu/?p=24925#comment-439395 Thanks for this report, Melanie! Very interesting observations. The requirement to have an “established social following” may be a present-day version of being “pre-sold”! While buyers may want some “proof” of potential audiences, I have also heard branded entertainment panelists warn that number of followers are a suspect metric (Twitter bot followers, etc.).
Also interesting is the notion that streaming/digital TV may be “baby cable”–remember the “blue sky” days when cable was going to serve so many niche audiences? On the one hand, yes, this may be true in that the industry has not yet fully consolidated and so barriers to entry are still low and the sky is still blue because the big guys haven’t managed to bottleneck it all up yet. On the other hand, no, cable TV is not the one and only business model ever; streaming TV could develop a different business model, one based not on artificial scarcity but based more on audience demand. But maybe that is pie in the sky!

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