Comments on: The More You Know About Cross-Promotion http://blog.commarts.wisc.edu/2015/02/04/the-more-you-know-about-cross-promotion/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 By: Erin Copple Smith http://blog.commarts.wisc.edu/2015/02/04/the-more-you-know-about-cross-promotion/comment-page-1/#comment-440595 Thu, 05 Feb 2015 17:11:24 +0000 http://blog.commarts.wisc.edu/?p=25384#comment-440595 I’d missed that, Cynthia–thanks for pointing it out!

]]> By: Cynthia Meyers http://blog.commarts.wisc.edu/2015/02/04/the-more-you-know-about-cross-promotion/comment-page-1/#comment-440594 Thu, 05 Feb 2015 03:49:05 +0000 http://blog.commarts.wisc.edu/?p=25384#comment-440594 Yes! Appearing to be unplanned is key to the perception of authenticity!

Legacy media finally going with the viral flow these days.

Did you see Brian Steinberg on how standard product placement looks too inauthentic and how advertisers want more natural integration?
http://variety.com/2015/tv/news/tvs-old-product-placement-era-could-be-nearing-its-end-1201423710/

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