http://blog.commarts.wisc.edu/2015/02/19/on-radio-authenticity-and-sincerity-in-podcast-advertising/ Responses to Media and Culture Fri, 12 Feb 2016 19:35:04 +0000 hourly 1 https://wordpress.org/?v=4.7.5 http://blog.commarts.wisc.edu/2015/02/19/on-radio-authenticity-and-sincerity-in-podcast-advertising/comment-page-1/#comment-440903 Sun, 01 Mar 2015 22:20:28 +0000 http://blog.commarts.wisc.edu/?p=25494#comment-440903 […] In case you missed it, I recently wrote about some of the parallels I hear between some podcast advertising and the advertising of “golden age” radio. In both eras, concerns about keeping audience attention–and not annoying audiences–shape some advertising strategies. You can read the full Antenna post here. […]

]]> http://blog.commarts.wisc.edu/2015/02/19/on-radio-authenticity-and-sincerity-in-podcast-advertising/comment-page-1/#comment-440854 Wed, 25 Feb 2015 00:53:12 +0000 http://blog.commarts.wisc.edu/?p=25494#comment-440854 I can definitely see parallels. I’m an avid listener of “The Mike O’Meara Show”, and most of their advertisements are a minute here or there at the beginning of show “segments.” However, sometimes they will devote an entire show to having a local wine shop owner in while they sample wines throughout the show. I generally find this format to be the least interesting, but maybe that’s because I’m not a wine aficionado. On the other hand, it’s really no different from when the local morning shows here do a “Beer Friday” and have a beer expert on for an hour. For a podcast trying to get by on advertising revenue, “TMOS” does a good job of occasionally reminding listeners that supporting the advertisers is how they make their living, so it certainly builds solidarity in the audience.

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