By: David Poe

David Poe — Thu, 25 Jun 2015 20:56:14 +0000

There is a certain embarrassment about being a storyteller in these times when stories are considered not quite as satisfying as statements, and statements not quite as satisfying as statistics, but in the long run, a people is known, not by its statements or its statistics, but by the stories it tells.

–Flannery O’Connor

By: Keith Hill

Keith Hill — Tue, 16 Jun 2015 15:56:48 +0000

David, Generally a fair and thorough article. Yes, I understand the new media culture (and lack of civility that accompanies it. I have tried playing more females than the percentage I indicated. Ratings go down. I also understand that in POP and CHR the percentages for optimum ratings are 30-40% females. That’s because the consumer target (women 18-34) respond differently. We have studied that and know why. There is a dramatically different “purchase behavior” among unmarried, childless women versus 35 plus,married with children women. I stand by my advice. You cannot change this by doing anything with the SUPPLY of women music artists on country radio. You could modestly change it by seeding them with WOW country SONGS. There is a great supply of very talented female country singers. The supply of hit songs that cut through and are meaningful to the audience is a rare item. I further understand the “appearance” of institutional and deeply rutted biases of sexism. It is there because of the very strong automatonic behavior of the female listeners that provide the basis of what we play on the radio to get optimum ratings. Keith Hill

Comments on: #SaladGate: When Social Media Disrupts an Insular Media Culture

By: David Poe

By: Keith Hill