Post by Piers Britton, University of Redlands

As I started planning this post, a few days before the general release of the second Avengers movie, issues of authorship and creative control—and attendant problems of narrative cogency in the Marvel Cinematic Universe—already seemed to offer a fruitful basis for comment and reflection. Not for the first time in his career, Ultron’s writer-director Joss Whedon was telling stories of conflict between himself and studio executives. At first remarks were notionally at his own expense: he jokily characterized the development of Marvel’s Agents of S.H.I.E.L.D. as his misunderstanding of the studio’s brief for his three-year contract. Apparently his abrupt withdrawal from day-to-day creative involvement in the ABC series was the result of Marvel’s primarily wanting him to focus on the Avengers sequel. In the wake of Ultron’s release, in a podcast for Empire, Whedon painted a starker picture of creative differences that apparently opened up during production of the movie. He claimed that Marvel executives held to ransom the more surreal and intimately personal passages in Ultron, namely the vignettes of the heroes’ troubled visions brought on by Scarlet Witch (Elizabeth Olsen), and the sequence at a secluded farmhouse, owned by Clint Barton (Jeremy Renner), which allowed for various ruminative two-handers between the principal characters. These are arguably the most “Whedonesque” segments of the blockbuster. According to Whedon, the Marvel team was preoccupied with scenes that tied into, and teased, future MCU movies, viz., those showing the mantic Thor bathing in the Waters of Sight. In short, Whedon offered a narrative of conflict between authorial sensibility and industry logic – Age of Ultron as an internally coherent, emotionally resonant text versus Age of Ultron as an iteration in a cycle – and thus a de facto preview of forthcoming attractions underscoring the fact that the MCU is “all connected.”

Almost at once this narrative of authorial conflict was overshadowed by a more immediately newsworthy one, which again spoke to tensions between individual entries in the MCU super-franchise and the avowed interests of Whedon as a writer and director. On May 4^th Whedon terminated his Twitter account, immediately exciting speculation that this was a response to an online “backlash” against Ultron’s portrayal of Natasha Romanoff, the Black Widow (Scarlett Johansson). During the subsequent week a wide array of commentary centered on Whedon’s avowed feminism, and whether or not his treatment of Romanoff in Ultron upholds or (as was more widely opined) undercuts his claims to be a feminist. Objections to Whedon’s treatment of Black Widow focused on a series of plot elements, and one specific line of dialogue. Among other things critics objected to Romanoff’s being romantically paired with Bruce Banner (Mark Ruffalo), to her being cast as the stereotypical caregiver—taming the Hulk with a lullaby, “cleaning up” after the “boys” in the team, etc.—and to her “domestication” in the scenes at Barton’s farm. While at the farm she discusses with Banner the possibility of their settling down, and we learn that she was rendered sterile in a particularly nasty graduation ceremony at her assassins’ academy. According to Todd VanDer Werff’s transcription at Vox, the line runs as follows:

They sterilize you. It’s efficient. One less thing to worry about, the one thing that might matter more than a mission. It makes everything easier — even killing. You still think you’re the only monster on the team?

The line is ambiguous in its import: at best, as VanDer Werff speculates, it is a clumsily constructed attempt to suggest that Romanoff is a monster by virtue of her whole career as a spy and assassin; at worst, as many claim, it atavistically reinscribes notions of a woman’s humanity being defined solely by her capacity to bear children.

I don’t want to dwell on the various positions in the Black Widow debate per se, but I do want to reflect on the fact that I did not myself experience the film as sexist in its portrayal of Romanoff. Structurally, scenes that showed her domestic side or stressed her emotional vulnerability did not strike me as out of balance with the scenes that showed her as single-minded, rational, intensely courageous and supremely competent in her professional life. Nor did the manifestations of her self-doubt and uncertainty about life choices seem to me egregious in comparison with the corresponding treatment of her fellow (male) Avengers. However, there’s no doubt that my neutral-to-positive reading of her portrayal at large, and the “monster” line in particular, was determined by my willingness to give Whedon the benefit of the doubt – which in turn is based largely on my prior knowledge of his television work. In other words, in spite of my scholarly interest in the MCU as brand, by default I read Age of Ultron primarily as a Whedon text, not a Marvel text. The same seems to be true of his detractors: in spite of the odd attempt to read the furore in the context of Marvel’s endemic gender asymmetries, excoriation of Ultron’s sexism has for the most part been couched in terms that presuppose Whedon’s primary authorship.

So has Whedon’s self-identification as a feminist, and his reputation as at least a would-be feminist writer, served perversely to obfuscate larger patterns of authorial bias, drawing attention away from Marvel Studios’ problematic representations and exclusions of women? In the short term this may be the case, but probably not over the long haul. While the billion-dollar success of Ultron will likely do little in production terms to encourage reevaluation of storytelling strategy and values in the MCU, from a reception standpoint this latest cause célèbre seems almost certain to be historicized as part of a pattern. If we compare the sluggish, scattered responses to the undermining and cheapening of female characters in the last Bond movie, Skyfall (Mendes, 2012), the groundswell of frustration at Marvel’s institutionalized sexism—articulated most recently by one of Ultron’s male stars—suggests that Marvel’s new breed of tent-pole movie is likely to be a prime locus of critique on issues of balanced and diverse representation for some time to come.

Figure 1: Texturally rich costuming of Matt Murdock character in Daredevil.

Post by Piers Britton, University of Redlands.

How far are Marvel Studios’ film and television franchises visually coded for homogeneity? How insistently, that is to say, is brand identity maintained at the levels of design, cinematography, editing and post-production processing? This question seems worth pursuing in relation to Marvel’s Daredevil (Netflix, 2015), which has already been critically positioned as divergent from prior entries in the “Marvel Cinematic Universe” super-franchise. All the MCU films since 2008 have been rated PG-13, while the ABC television series Marvel’s Agents of S.H.I.E.L.D. (2013–) and Marvel’s Agent Carter (2014-15) are consistently anodyne, even at their darkest. Daredevil, by contrast, is already notorious for its frequent and intensely graphic violence, which earned it a TVMA certification, and for the conflicted nature of its anti-heroic protagonist. This shift in tone is not the only departure from the prior Marvel norm. Much more assertively than Agent Carter, and even more than the DC offerings on the CW, the new show emphasizes that its protagonist is one of Marvel’s “street-level” superheroes, with the action never straying beyond Hell’s Kitchen and the narrative focusing heavily on the socially disadvantaged and marginalized. While it is not the first Marvel property to introduce comic-book characters without their familiar costume trappings and idiosyncrasies of grooming, Daredevil has arguably gone further than its predecessors in this regard. For example, the series reduces the comics’ hirsute, flamboyantly coiffed and green-ulster-clad Leland Owlsley (Bob Gunton) to a deceptively avuncular elderly man with thinning hair and a short back and sides, dressed in earth-toned tweeds. Indeed, Daredevil even deprives Matt Murdock (Charlie Cox) of his red superhero suit until the climax of the final episode.

Showrunner Steven DeKnight has underscored the ways in which Daredevil differs visually from network series like Agents of S.H.I.E.L.D., noting that he and his D.P., Matt Lloyd, “wanted to be able to do a show that was literally darker than what you would see on a network,” where series tend to be “very bright, very evenly lit,” and further that they “wanted to take more of the color palette of the classic movies of the ’70s, the Dog Day Afternoon and French Connection and Taxi Driver.” The series’ production designer, Loren Weeks, also emphasizes Daredevil’s departure from the sleek, well-appointed and technology-rich environments that typify Marvel’s cinematic tales of billionaire playboys, demigods and super-soldiers. Tellingly, Weeks claims: “We’re more The Wire than other Marvel movies. It’s not the stuff you see in Agents of SHIELD, it’s the stuff you see every day.”

Stress on the quotidian, invocation of the ultra-realist Wire, insistence on chiaroscuro lighting (with its inevitable noir associations), and reference to the subdued palette of dour seventies thrillers all serve to distance Daredevil not only from other Marvel properties but also from other broadly cognate television shows. They rhetorically position the series as something “grittier” than the quasi-realist narratives of street-level superheroes in Arrow (CW, 2012–) and The Flash (CW, 2014–). Indeed, if there is a DC comparison to be made, it is with the notoriously tenebrous and bleak Dark Knight films. So, if we are to take Weeks’ and DeKnight’s remarks at face value, how does the visual style of Daredevil fulfill the branding imperative of offering variety within identity and novelty within continuity?

A number of recurrent or repeated visual motifs both in Daredevil’s paratextual materials—posters, publicity stills, and so on—and in the episodes themselves serve to weld strongly to Marvel’s other film and television, and to its comic-book lineage. Use of strong color in Daredevil represents the most interesting variation on established Marvel brand elements. MCU style in toto is defined by chromatic intensity and richness (in contradistinction to the DC film and television “multiverse” that has gradually developed since Batman Begins). Dominant color values have varied, with Phase Two movies and the second series of Agents of S.H.I.E.L.D. frequently exhibiting lower values and lower-key lighting than Phase One. Even so, selective, punctuative use of high-intensity colors is endemic to Marvel’s television and film offerings. Only the environments and personnel of S.H.I.E.L.D. are stripped of high value and saturated color; otherwise, the heroes and villains and their worlds are as bright as the Marvel logo, and the comic-book pages we glimpse in the animated version of that logo that heads each film and television show from the MCU. In most cases, focal points of vibrant color are typically located one way or another on the bodies of the protagonists, from Iron Man’s scarlet and gold livery to Peggy Carter’s blue suit, white blouse and red hat (used so extensively in publicity materials for Agent Carter), and from Thor’s flaxen hair to the Hulk’s green skin.

Figure 2: Superficially neutral costuming of Wilson Fisk character in Daredevil

Daredevil largely displaces intense color from bodies, except in the case of the saturated red costume worn by the “ninja” villain, Nobu (Peter Shinkoda), in a watershed fight scene. As befits a faux-realist television series, and especially one that unfolds over thirteen instantly reviewable episodes, the devil is in the details in Stephanie Maslansky’s costumes; bold gestures are correspondingly few and far between. Thus Matt Murdock’s suits are mostly mid-value monochrome but his clothes are texturally rich—shirts, for example, are nubby oxford rather than smooth poplin—suggesting the blind man’s heightened reliance on tactility (Fig. 1). By the same token, wisecracking Foggy Nelson (Eldon Hensen) is also superficially neutral in his dress, but the printed shirt fabrics and animal-motif ties reward leisurely, close inspection and add a “quirky but not flamboyant” note – and so on. Unmodified strong color is eschewed in inverse proportion to the dominance of all these surface nuances, a choice that is most notable in the reimagining of principal antagonist Wilson Fisk (Vincent D’Onofrio). The white suits and ascot of the comic book Kingpin are relegated to an “Easter egg” joke in the fifth episode, while Fisk’s open-necked silk shirts and mohair-tonic, three-piece suits for the series are either black, gray or muted blue, the surface of the latter sometimes broken up with self-stripes that further mitigate saturation (Fig. 2).

Figure 3: Vivid lighting in Daredevil.

Vivid color is mainly a property of environments, and more specifically the illumination of environments, in Daredevil. Murdock speaks of experiencing “a world on fire,” and in addition to a couple of livid-red POV shots simulating this for the audience, the idea is echoed each episode in the opening credits, which show New York landmarks and finally Daredevil himself forming viscously out of a red haze. A no-less insistent leitmotiv is the acid yellow and green light suffusing the panes of the picture windows that are endemic to the various warehouse and loft spaces in which so much of the nocturnal action takes place — including Murdock’s own apartment (Fig. 3). This sickly glow can in most cases be rationalized as light pollution from neon signage and street lamps (the now celebrated hallway fight from the second episode is one of the exceptions), but this is ultimately beside the point. The device is surely used chiefly because the grid of glazing bars in these windows provides a strong, stylized, quasi-graphic backdrop to action – and perhaps because both the strong color fields and insistent linearity recall the simplified backgrounds beloved of comic-book inkers and colorists (Fig. 4).

Figure 4: Example of simplified backgrounds of classic comic books.

Figure 5: Netflix’s posters for Daredevil.

Very little of this disembodied color creates as potent an effect as Netflix’s Hopperesque banner and posters for Daredevil (Fig. 5), which feature a cityscape bathed in the super-intense blue that hyperbolically represents nighttime in screen media as well as some comic strips. It is in these paratextual images that the “Marvelness” of Daredevil is perhaps most economically and powerfully expressed. Even so, and notwithstanding analogies with The Wire and Dog Day Afternoon, Daredevil’s imagery consistently reflects the fact that, as Loren Weeks puts it: “We didn’t want to be too literal with the real. It is the Marvel universe, after all.”