1) Not as many people tuned into the Super Bowl on February 3rd as the previous 2 years, but it still managed to be the 3rd most watched game despite the 34 minute blackout during the game, which some brands used to their advantage.  The game also failed to boost ratings for the CBS Monday lineup. Many viewed the Super Bowl ads as disappointing and not reflexive of the interests of younger generations.  However, the game set a record for the most social media interactions connected to an event.  Some campaigns used social media prior to the game, for example Budweiser’s campaign to get people to offer suggestions and vote on the name of the baby Clydesdale used in their ad this year (They chose Hope).  The FCC decided to ignore Joe Flacco’s swearing at the end of the game, which has sparked very little backlash.

2) Netflix released all 13 episodes of House of Cards, its original series, on Feb. 1st.  While Netflix execs have been reluctant to release viewer statistics, general buzz suggests that the show’s premiere was a success, and it has been generating a lot of talk about what this means for both Netflix and the future of TV viewing.  Netflix plans to continue creating original programming, both another season of House of Cards and a children’s show, Turbo, in conjunction with DreamWorks.  Netflix was also facing a court case from shareholders who felt that the company misled them by inflating its share price, but the case was thrown out.

3) Network and cable TV have been dealing with their own issues, such as a big ratings slump for NBC that might cause some mid-season shifts in the schedule.  Comcast purchased the remaining shares of NBC from its former parent company GE.  As a side note, in an unusual bid for Oscar attention, Warner Brothers bought 30 minutes of prime time on NBC to promote Argo.   CBS tried to use online extras to generate excitement for the Grammy awards.  CBS also acquired a share in AXS TV in exchange for programming and marketing.  Time Warner is increasing original programming on TNT and TBS, and FX continues to use dark, risque material to draw fans and create a niche for themselves.

4)  xbox remains the top selling gaming system for the 25th month in a row, selling over 281 thousand units in January.  But could it be that in the future Apple will overtake the gaming system market?

5) Some news on film distribution around the globe: European TV stations are not acquiring as many art cinema films, leaving even successful distributors in a difficult situation when trying to find an audience for these films.  In Japan, hulu.jp is experimenting with allowing a limited number of people to stream a film, Sougen no isu, for free before it is released theatrically.

6) Barnes and Noble had another disappointing quarter.  Book sales are not in trouble everywhere though, India’s publishing industry is showing steady growth despite the decrease in global markets.  Amazon is attempting to break into the ebook market in China, but is facing several obstacles including the lack of available kindles for purchase and piracy issues.  Apple’s ibookstore highlights self-published books, perhaps another sign of the changing print industry landscape.

7) The house subcommittee met to talk about preserving global internet freedom from government control.  On other internet news, AOL had surprisingly good 4th quarter revenues.  They have also re-branded their advertising.com group as AOL Networks, to emphasize the link with its parent company.

8) The Grammy awards took place on February 10th, setting the second largest record for social media interactions.  The awards led to an increase in album sales from the previous week, although the numbers are down from where they were at this time last year.  In other music news, Lady Gaga’s tour has been cancelled due to a hip injury, and approximately 200 thousand tickets will have to be refunded.

9) Dell Inc. goes private in a $24 billion leveraged buyout, in an attempt to rework the company to provide a wide range of products for corporations.  In other buyout news, John Malone’s Liberty Global acquired UK’s Virgin Media, putting him in position to compete in the UK’s pay TV market.

10) Some fun things to end with: Remember tamagotchi keychain pets?  Well now there’s an app for that.  Currently only available for Android devices, it should be available for Apple in the near future.  For those fans of the Alamo Draft House in Austin, they announced plans to open a second location in Kalamazoo, Michigan.  And this week’s newest internet sensation… Doing the Harlem Shake (and thinking about how to get the most out of it)

1. AOL has had a year of turmoil, so it’s an interesting time for the company to try and resurrect AIM, which I had forgotten existed. I bet if Jeff Bezos backed it, it would work. In other corporate news, the AT&T/T-Mobile deal is looking doomed, leaving AT&T scrambling for last-ditch strategies; Yelp has filed for a big IPO; and Walmart blew its Black Friday sales online.

2. Brad Jordan says Google+ isn’t trying to directly compete with Facebook, but Google does appear to be making Twitter a target for both social media and news functions. Twitter has more than just that to worry about, as rumors swirl that its office operations are a mess.

3. The online on-demand scene in the UK is heating up: Netflix has signed deals with Lionsgate and Miramax for its 2012 UK launch, while the CEO of competitor FilmFlex says his services are ready for the competition, with a FilmFlex & HMV on-demand partnership and LoveFilm touting a Warner Bros. deal and already beating Netflix at Googling. FilmFlex’s corporate co-owner Sony is also rolling out a PS3 download service in the UK.

4. A new report says 35mm film will be dead by 2015, and A.O. Scott assesses the feeling of loss that’s resulting. Other recent changes to long-standing Hollywood institutions include Universal redesigning its logo to mark its 100th birthday and Sony saying goodbye to James L. Brooks. One thing that never changes in Hollywood? That movies sexualize women.

5. Good film news in places we don’t often hear good film news from: an arthouse theater in Sarajevo is thriving; Erbil, Iraq, which went decades without a functioning movie theater, is now hosting a British film festival; and a Ugandan filmmaker won a prestigious grant to finance a Bicycle Thieves-inspired feature.

6. The Tribune Co. bankruptcy case continues to drag on and seems likely to set precedents for shareholder protections and making people angry about ex-CEO payouts. The company is also struggling with falling revenues, and the Chicago Tribune is boosting home delivery rates as much as three-fold to stay afloat. Some worry Tina Brown is pushing Newsweek toward such doom.

7. Compact discs are dying, and FM alternative rock radio is reportedly declining, which is especially unfortunate because radio is still a dominant source for music discovery. Record labels appear to be holding on to the old ways, as a big chunk of them just pulled out of Spotify, which seems to fly in the face of surveys finding that people will pirate if they can’t easily access what they want.

8. Seems like there’s a war of some sort in each post these days, and this time around it’s music cloud wars, with the arrival of iTunes Match. Google Music has started slow, but could end up being a godsend for independent musicians with its indie hub. Meanwhile, Grooveshark seems likely to end up out of the war.

9. Skyrim is selling well, showing that single-player games still have promise, but more importantly, it has also shown that parody site Christwire has still got it, with its post that Skyrim is teaching its players “homo erotic sex maneuvers.”

10. Some of the finer News for TV Majors posts from the past two weeks: Ratings FAQ, Soap Deals Dead, Value of Black Females, Too Ambitious Series, Online Viewing Study, Daytime Still Viable, Whitney’s Shows, The New Boring, Arrested Development Deal, State of Sony, VOD Ad Loads, TCM for TV, NBC’s Midseason.

1. The NY Times says Hollywood’s summer was bad; the LA Times says Hollywood’s summer was strong. Resolving this East Coast-West Coast feud is David Poland, who rips the NY Times for ridiculous spin. The Midwest’s Kristin Thompson argues that 3D had a rough summer, but drive-ins are still somehow holding on, plus now so-called microcinemas are coming on strong.

2. Lionsgate is finally free of its stalker, Carl Icahn, but who knows where it goes next. The Wrap analyzes where Revolution Studios went, and more European producers are increasingly saying they don’t need Hollywood to get where they want to go, yet many are going to Toronto rather than Venice in order to get American attention. Venice was good enough for the graphic Shame (full frontal Michael Fassbender!) to grab American attention: it’s been picked up by Fox Searchlight. (And Fassbender won the top acting award for his, um, performance.)

3. Wal-Mart claims it’s happy to work in tandem with Netflix, not against it, with its Vudu video service, but it earned a strategic victory in defeat from a lawsuit. Netflix might have to step up its lobbying spending even more to keep its edge, and it’s also seeing what it can do in Latin America, taking on another piracy hotbed. The Weinstein Co. is now embarking on a video-on-demand effort, and Kevin Smith’s Red State-on-demand experiment continues and will be augmented by a one-night simulcast theatrical screening.

4. Music sales in 2011 are up thanks to digital sales, and Hypebot’s Natalie Cheng says even stores that sell physical music media are reflecting the impact of digital. The National Association of Recording Merchandisers (yes, that’s NARM, Nate Fisher fans) is fighting to find its place in the digital/cloud world. Justin Timberlake is fighting to give MySpace a place in the future of music, and Facebook may get involved in the music game soon too, while it was clarified this week that the iTunes Match cloud service will not offer streaming.

5. Bitmob’s Rus McLaughlin says digital distribution is the new console war, though that doesn’t mean the console wars are over, as we might see a new Playstation by 2013. Business Insider gets us chartastically up to speed on the state of the video game business, while another Bitmob writer laments how much gaming costs the consumer these days. He might be interested in the new WiFi-free PSP being developed for budget-strapped youth.

6. Apple fought Flash and apparently has won, but the iPhone is still fighting to catch up to Android for the biggest share among the 40% of mobile phone users who have smartphones (and here I thought I was the only one whose phone only makes phone calls). Apple’s also fighting against Samsung all over the world and against counterfeits all over China, where a fake Viagra expert could come in handy. And Apple’s opening real stores in Hong Kong and London; the latter will literally block the sun.

7. Craziness at AOL this week. Craziness at Yahoo this week. Hey, maybe AOL and Yahoo should get together! Bad idea? Or not even an idea?

8. Google just turned 13 years old, and the company started its teen years by buying a shiny new company, Zagat. This could add to Yelp’s and Groupon’s already existing troubles plus raise concerns about search neutrality.  Google is also ridding itself of some excess baggage in shutting down a group of products. Meanwhile, Amazon is working on a significant website redesign that seems to emphasize digital goods over physical products, and the company cut a deal with California on sales taxes.

9. Tumblr has reached 10 billion posts, Twitter has 100 million active users and just had an $800 million funding round, Facebook is on track for a $3 billion year (if not quite the year originally projected), and Google+ is well short of millions and billions of anything.

10. Some of the finer News for TV Majors (@N4TVM) post from the past two weeks: Men in Crisis, Sorkin & HBO, Decline of Female Writers, Soap Oral History, NFL Overexposure, Reality TV Lives, Nielsen Numbers, Soap Stars Sign, TV Cloud, BitTorrent TV, Global Streaming Increases, Starz Leaves Netflix, Warner as TV Factory, DMA Rankings, State of AMC, British Sitcom Appeal, AMC Talk, Arts Losses, Google & TV, Hulu’s Performance.

1. Theater owners have responded angrily to the studios’ premium VOD plans, with AMC Theaters issuing vague threats and some predicting theaters would curtail in-theater advertising for films with VOD deals, which one investment bank says gives theaters a leverage edge (a intriguing issue to debate), plus theaters now have James Cameron on their side. Meanwhile, theaters are turning to other forms of entertainment to fill seats, plus some better food, but they’re also saying goodbye to projectionists.

2. Dish Network bought Blockbuster, for some good reason, I’m sure. Redbox says research shows that discs will still be the dominant home media format at least until 2015 (seems possible that legal issues with streaming will still be mired in legal arguments then too), and Best Buy says the DVD rental delay has helped sales. MG Siegler argues that Blockbuster’s problem wasn’t the decline of physical media but resting on its laurels as Netflix invaded, a lesson even the biggest of companies today need to heed. Comcast must have read that, getting up on its haunches amid claims that Netflix dominates digital movie distribution, while some indie studios are getting wary of Netflix’s treatment of their films.

3. AOL has once again been unceremoniously awful to writers, this time in gutting Cinematical, thus bringing about the end of an era. The Academy of Motion Pictures Arts and Sciences says it’s starting a new era with a revamped executive structure, with former Film Independent head Dawn Hudson installed as CEO. And conservatives are yet again trying to forge their own era within Hollywood, but Hollywood’s just worried about targeting the mere 11% of us who attend movies frequently.

4. We were told Guitar Hero was dead; apparently it’s not, it’s only mostly dead. GameStop is trying to keep from dying by forging new digital distribution options, while EA Sports is enabling cloud-stored profiles for all of its games. Also new in gaming is an MTV videogame division for tie-ins with Spike and Comedy Central shows (Colbert-Stewart Mortal Kombat!) and an entry point into the Grammy Awards for videogame music, though Alejandro Quan-Madrid questions the implications of this change (and other Grammys changes are being decried). Finally, the FBI has its eyes on gaming fraud, shutting down three major poker websites with indictments and raiding a college student apartment over virtual currency fraud that might even tie in with terrorism.

5. Music labels and services continue to argue: Amazon insists its cloud service will pay off for labels (and Amazom is totally reputable these days); Spotify has put limits on its free music, which it will similarly have to do once it comes to the US any day now; and Google’s just about ready to give up altogether. Maybe Perry Farrell can save us all. Meanwhile, music sales haven’t been quite as terrible lately, and the bids for Warner Music suggest optimism, but stats showing that kids don’t like to pay for their music are surely cause for concern. Bonus link: a Nielsen study on global music consumption.

6. Internet advertising had a record year last year, and search marketing is expected to grow this year. Bing is claiming an increasing share of the search market (apparently taking away from Yahoo and not Google), while check-in services may decline in 2011. And Congress has plans to meddle with the internet, including on net neutrality, internet sales taxes, and privacy. Looking back, Reuters takes an in-depth look at where News Corp went wrong with MySpace.

7. YouTube draws in more viewers than Netflix, but Netflix keeps them there for longer, and Mark Cuban insists that Netflix is hurting YouTube. Google is thus reorganizing YouTube into more a of TV viewing experience, fostering live streaming partnerships, adding a stage for live performances, and supporting new-generation studios. YouTube is also getting all schoolteachery with copyright violators.

8. Fortune digs deeply into troubles at Twitter, and others agree the service is headed for trouble, but Twitter’s co-founder responds that this is just the press finally getting around to a predictable backlash, and changes are being made, plus Twitter is still growing. A serious competitor may be on the horizon, though.

9. We’re not done with the Winklevii yet, as the twins lost an appeal ruling but vow to keep fighting. That other guy is still going after Zuckerberg for Facebook ownership too. Facebook is ignoring all of this, too busy with counting its increasing ad revenue and forging ahead with apparent plans to conquer China, but Kai Lukoff says Facebook needs to heed lessons from MySpace’s China failure.

10. Some good News for TV Majors links from the past two weeks: AMC & OLTL Cancelled, Women Changing Habits, Univision Plans, Fox Threats, Genachowski Speeches, Oprah Finale Rates, Development Buzz, Cord Shaving, Comedy Central Profile, Cable Mistake, iPad Court Battle, TV Show Complaints, Beck Exiting, Mad Men on Netflix, Couric Leaving.

1. Music recommendation engines have mostly flopped with users, and Google has pulled its music search feature to tinker with it. In the meantime, perhaps Google’s new +1 button will help with music searching and recommending, while the music industry itself is freaking out about Amazon’s cloud service, as labels are mad that Amazon hasn’t secured licensing rights for this use (some of the same issues that have kept Spotify from coming to the US), and Apple and Google are keeping an eye on this for their own future cloud plans. A bonus for Canadian readers: Canada beat the US again in digital music growth! 01 Canada!

2. Blockbuster is shuttering more than 150 stores as it awaits auction this week, with Carl Icahn and Dish Network as possible buyers. Netflix is probably chuckling at that, as its shares went up and it nears a big deal to stream Miramax films. And while Netflix is concerned about data caps in Canada, enough to reduce streaming video quality there, it maybe doesn’t have to worry about the Amazon cloud service, nor are movie studios as perturbed as music labels are by Amazon’s cloud (yet).

3. The role of film festivals and arthouse cinemas is changing as online distribution grows in prominence. Also likely to grow is online movie ticket purchasing through services like Groupon; some wonder if differential ticket pricing would help grow theater attendance; and, as our waistlines continue to grow, at least we won’t have to be reminded of the calories we’re consuming in movie theater popcorn, thanks to an FDA ruling. But the biggest challenge theater owners have now is premium video-on-demand rentals, whose imminent launching angers the National Association of Theater Owners. The underlying message from studios to theater owners at the recent CinemaCon was basically “Quit yer bitchin’ and get with the digital program,” which is sure to go over well.

4. The Writers Guild and the Alliance of Motion Picture and Television Producers struck a contract deal, no strike needed, even though it doesn’t offer everything the WGA wanted (note: Variety paywalled article), and some members, who still have to vote on it, think it’s a bad deal (note: NSFW Kurt Sutter tweet). Meanwhile, Michigan has decided its film production tax credits are a bad deal, and filmmakers are fleeing as a result, while Georgia decided to keep theirs.

5. Nielsen has studied the placement of gaming consoles in the home, determining that the Wii rules the living room, while the Xbox dominates in the kids’ bedroom. In terms of games, Guitar Hero 3 tops a list of best-selling games from this generation, and The Weinstein Company hopes to make future lists with video game versions of some of its library titles, mostly horror films like Scream.

6. Burma has banned Skype, while China’s censorship of electronic communication continues to tighten, and Google is especially in its crosshairs. Google is funding development of technologies to detect such censorship, and the US government has given the BBC World Service money to help combat it. But lest we think censorship is only a problem elsewhere, we should take note that the ACLU is fighting to stop schools from blocking LGBT websites.

7. File-sharing music piracy in the US has declined, with 9% of internet users now using P2P services to download. Some point to the shutdown of Limewire as a direct catalyst for the decline; others disagree. Either way, a London School of Economics study claims that file-sharing isn’t responsible for the record industry’s collapse. From the film perspective, new MPAA head Chris Dodd sees things differently, saying that piracy is the single biggest threat to the survival of the movie industry, as DVD piracy in places like China is running wild. So the solution, I guess, is to demand IP addresses of individual downloaders and to totally get that one guy who uploaded Wolverine. Take that, China!

8. David Carr insists we need to recognize Google as a media company, and it’s certainly made the WAYM links a lot lately. Here’s more: Google has picked Kansas City as its fiber network test market, gotten probation for the bad Buzz, been accused of antitrust violations by Microsoft, and added the +1 button; Google Street View has been deemed legal in Germany and got fined in France; and Google Books lost a key court case, which further delays the dream of a universal digital library.

9. Some random internet bits: AOL is consolidating content sites, Dropbox is making money, Groupon is getting sued, Reddit is creeping us out, Firefox 4 is being downloaded a lot, LinkedIn has reached 100 million, and PayPal has new competition, plus check where your state ranks in internet access speed.

10. Some good News for TV Majors links from the past two weeks: Mad Men Agreement, TWC Fight & TWC Pulls Channels, Peabody Awards, Viewing By Race, Profanity Appeals Pause, Internet TV Standards, New Football Plays, Starz Delay for Netflix, Showtime Pulling From Netflix, Mogul Salaries, BBC Cuts.

1. There was a ton of Netflix-related news the past few weeks, the biggest being the House of Cards deal, which you can catch up on via the @N4TVM link below. Otherwise (*deep breath*): Netflix controls about 60% of the market for digital movies; digital distribution is killing DVDs, and Netflix appears to be piling on with its iPad app; consumers seem to prefer streaming rentals over download sales; Amazon is the new upstart; Facebook is also dipping a toe into this arena with some Warner Bros. rentals, but Netflix isn’t scared by this, nor should it be, really, plus Netflix is even testing integration with Facebook accounts; Netflix has been hit with a class-action lawsuit involving customer privacy; Netflix has a deal with Nintendo for the 3DS; Hollywood sees Netflix largely as a disruptor and may try to destroy it (hmm…that sounds familiar to film industry historians), which makes it even more enticing that Netflix’s streaming contracts with the studios expire soon, including the unique deal with Starz (and also just as Netflix’s streaming costs are declining); and finally, maybe UltraViolet will be the long-term studio answer to Netflix’s challenge, but in the short-term, Andrew Wallenstein recommends a premium VOD war. Last-minute bonus link: The Economist lays out all the threats to Hollywood’s home-entertainment business.

2. The major Hollywood studios have had mixed profitability results over the past year (they apparently need to study our brains more). Studio profits won’t be helped by state plans to heavily curb Hollywood tax credits, though some Californians are defending the economic value of theirs. AOL is trying to stay relevant by courting Hollywood, and if Huffington Post bloggers don’t like working for free for AOL, they can at least be glad they’re not working for the Weinstein brothers. (Special bonus link: Box Office Magazine has opened up its vast archives for free access.)

3. Christopher Dodd has been named MPAA chairman, so now he gets to tackle (ignore) the complaints (proof) that the MPAA ratings board is biased against independent producers. Beyond the US, there are a number of films dealing with content objections, including A Serbian Film (*MPAA ratings board explodes*). The British will soon get to see (allegedly) riskier films now that Robert Redford is launching a mini-Sundance festival in London. Sundance and Tribeca are also both looking online for distribution possibilities, plus there’s the new website Fandor, a Netflix for indies trying to foster an online social community around independent film (MPAA ratings board members need not apply).

4. You probably heard about the House voting to defund NPR, but a closer look reveals that the bill doesn’t technically defund NPR per se (NPR, the parent organization, doesn’t get direct federal funding). Instead, the bill forbids NPR’s member stations, such as Missouri’s KCRU, from spending their federal funds on NPR’s national programming and dues. But the bill is unlikely to get through the Senate anyway, so this largely boils down to politicians playing to their bases (with the pointlessness of the endeavor mocked effectively by Rep. Anthony Weiner). But while the vote indeed fell heavily along party lines, seven Republicans did vote against it, and another, Rep. Justin Amash, just voted “present” as a way to express his concern that the bill doesn’t actually reduce federal spending. Plus – hold onto your hats, hipsters – Sen. Saxby Chambliss was heard defending NPR (though he said it on an NPR station, so perhaps he was just being kind to his hosts). If you need a quick primer on some of the basic arguments surrounding NPR station funding: on one side, Sen. Jim DeMint explains why he thinks public broadcasting should go private, and Rick Green argues the government shouldn’t give handouts to the news media; on the other side, journalists Leonard Downie Jr. and Robert G. Kaiser argue that NPR deserves support for filling a crucial gap in local news coverage, Rep. Jim Moran says federal funding is essential for the survival of NPR’s stations, and community activist Sally Kohn uses a dog as a visual aid to clarify just how much of a “budget saver” completely defunding NPR stations would be.

5. Spotify now has more subscribers than any paid music service in the world, and it’s staffing up for its US launch, which, as you know from reading the previous 10 or 20 WAYM posts, is going to happen any day now. Meanwhile, Apple is working on its cloud music service, and it may also soon offer unlimited downloads of purchased music on iTunes, while the digital music service Mog wants to get into your car (it’s “the Holy Grail,” says Mog’s founder, which makes me look at my little Ford Focus in a whole new way).

6. Ina Fried looks back on how Rovio managed to drum up $42 million in its first crack at venture funding, while the WSJ and ReadWriteWeb look ahead to the future for Rovio’s Angry Birds, and Rovio’s CEO predicts that console games are doomed by the dominance of social and mobile gaming. (By the way, did you get the Angry Birds St. Paddy’s Day update? More pigs than ever.) But Xbox just had a great sales month thanks to strong Kinect sales, Nintendo is pushing 3-D heavily, and PlayStation is looking to the cloud.

7. Google is drawing fire for favoring the company’s own sites with its search engine, discriminating against the blind with Google apps, and getting excessively favorable treatment in Britain, but it’s on the other side of accusations that an online video technology it backs has been unfairly smothered by tech rivals. Within Google’s corporate umbrella, YouTube is expanding its staff, and it has acquired one service that makes your videos better and another that makes better videos.

8. The Internet is up for a Nobel Peace Prize (woo The Internet!…wait, there are 241 nominations? Is LOLcats nominated too?). But don’t look for The Internet to win any presidential medals, as it hasn’t helped The American Economy grow as much as one would expect. You better not tell The Nobel Committee about the new .XXX domain designated for Porn Sites (or maybe that would help The Internet’s chances?). And you’d best not tell Anonymous if The Internet, or also-nominated Wikileaks, doesn’t win a Nobel, since The Nobel Committee is just about the only entity not under its attack yet.

9. Twitter is now five years old; Twitter Blog has some celebratory stats, and Funny or Die has a Ken Burns-style retrospective (with a bit of NSFW language). Five is the cute stage, but it’s also when kids have to learn the value of sharing, and Twitter is taking some chances with not playing nice with third-party apps, even as users show a preference for them. Perhaps a time-out is called for so Twitter can think about what it’s done.

10.  Some good News for TV Majors links from the past two weeks: Bachelor & Race, Netflix Deal Official, UK Retransmission, SCMS Follow-ups, BBC Analysis, News Collection, News News, Reality Beating Scripted, Japan Coverage, Hulu Originals, Aging Audience, Reference Risk, Upfronts Schedule.