independent film – Antenna http://blog.commarts.wisc.edu Responses to Media and Culture Thu, 30 Mar 2017 23:48:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 The Visibility and Invisibility of Chinese Independent Films http://blog.commarts.wisc.edu/2015/08/27/visible-invisible-chinese-indie-films/ Thu, 27 Aug 2015 11:00:22 +0000 http://blog.commarts.wisc.edu/?p=27954 Post by Sabrina Q. Yu, Newcastle University

This post continues the ongoing From Nottingham and Beyond” series, with contributions from faculty and alumni of the University of Nottingham’s Department of Culture, Film and Media. This week’s contributor, Sabrina Qiong Yu, completed her PhD in the department in 2008.

poster for Black Coal, Thin Ice (白日焰火) (Diao Yinan, 2014)

poster for Black Coal, Thin Ice (白日焰火) (Diao Yinan, 2014)

At the recent Locarno International Film Festival, 26-year-old Chinese director Bi Gan won Best Emerging Director as well as Special Mention for the First Feature award. Five years ago, Locarno awarded its top prize, the Golden Leopard, to another previously unknown Chinese director, Li Hongqi. In 2014, Berlin’s Golden Bear went to Black Coal, Thin Ice (2014), directed by Diao Yinan. These three directors share a common identity in China—independent filmmaker—and their award-winning works are often labeled as independent films. But the term “independent” in the Chinese context is quite slippery and under-defined, and in fact is becoming increasingly controversial and sensitive.

In their 2006 book, Paul Pickowicz and Yingjin Zhang refer to a discrepancy in the precise language used to characterize non-state filmmaking in China. They note that “‘underground’ is a term preferred by overseas media and embodies expectations of the subversive function of this alternative film culture in contemporary China,”[1] while Chinese filmmakers, media and scholarship all favor “independent,” “not necessarily due to censorship pressures.”[2] However, the situation has now taken an interesting turn. “Independent” has become a politically sensitive term and easily draws attention from the authorities. Consequently, Chinese media, scholars and many indie filmmakers carefully avoid the term, just as the label “underground” met with disfavor a decade ago. Apart from a few collections of interviews with indie filmmakers and the very limited number of articles written mostly by indie-circle insiders, indie films are out of sight in Chinese scholarship. It is even harder for the term to appear on official media, especially after the authorities’ forceful shutdown of or severe interference with nationwide indie film festivals since 2012.

poster for Kaili Blues (路边野餐) (Bi Gan, 2015)

poster for Kaili Blues (路边野餐) (Bi Gan, 2015)

In the past couple of years, in my numerous formal or informal discussions with Mainland Chinese scholars, film officials and practitioners, I notice behind various attitudes towards indie films—which include disdain, caution and criticism—there is something in common; that is, unfamiliarity with indie films. The general impression of indie films remains tied to the work of first-generation indie filmmakers emerging in the 1990s such as Wang Xiaoshuai and Jia Zhangke, now having mostly gone above ground and renewed their identity as arthouse directors. The situation is similar in Western scholarship on Chinese film. Compared to Chinese-language scholarship, there is much more discussion of Chinese indie films (and particularly of indie documentaries) in English-language criticism, but this discussion is largely confined to the work of the early and more established indie filmmakers. Indie films springing up during the past ten to fifteen years have not received much academic attention, largely due to the very limited access to such films.

Generally, even knowledgeable parties hold a set of fixed ideas about Chinese indie films. Firstly, indie films are often regarded as low quality because of low budgets, the use of DV and amateur actors. A common perception, from both inside and outside of China, is that indie films are not up to an implicit professional standard and lack aesthetic value. This preconception can partly explain why many Chinese scholars are reluctant to pay attention to indie films. Probably due to a similar judgment, Western scholars and critics discuss Chinese indie films mainly from anthropological and sociological perspectives, rather than focusing on their aesthetic features.

poster for Winter Vacation (寒假) (Li Hongqi, 2010)

poster for Winter Vacation (寒假) (Li Hongqi, 2010)

In the Chinese context, indie films usually refer to the films not approved by government censors. Unsurprisingly, another familiar charge leveled at indie films within China relates to their avowedly gloomy tone and depressing representation of reality, even if not touching on sensitive or taboo subjects. This represents the opinion on indie films within a wider public in China. Indie films are often blamed for their lack of “positive energy,” a term heavily promoted by mainstream ideology. Western critics hold a much more positive attitude towards Chinese indie films, but show a similarly stereotypical view. Although the labels “underground film” and “dissident film” have been gradually phased out in Western writing on Chinese indie films, the attention to these films still largely lies in their supposed free expression and courageous handling of forbidden or marginalized subjects. In the West, Chinese indie films are discussed mainly in terms of their confrontation with censorship, and indie filmmakers still carry the currency of anti-authority. In a word, indie films are highly politicized both in China and the West.

The third often-heard accusation on Chinese indie films is that they cater to the West, based on the fact that indie films, from the outset, have been supported by Western film festivals and festival-related funds. Excluded from domestic film distribution and exhibition systems, a few indie film pioneers have paved a road to success for numerous Chinese indie filmmakers to follow; that is, to gain awards and reputation at international film festivals and then get opportunities and funds for their future film projects. Indie films are hence given a name—festival films—both in Chinese and English critical discourse. Although the label of “banned film in China” once added extra cultural capital to some indie films and won them sympathy at international film festivals, it is imprudent to claim that indie films are made only for the West. Indeed, I would argue that deep-rooted biases towards, or at least a partial view of, indie films result from an ignorance of the richness and dynamics in Chinese indie films as well as a failure to keep up with fast-developing and highly creative indie filmmaking in contemporary China. While the term of “independent” is quite visible in certain contexts, Chinese indie films themselves are largely invisible.

poster for River Road (家在水草丰茂的地方)(Li Ruijun, 2014)

poster for River Road (家在水草丰茂的地方)(Li Ruijun, 2014)

I do not have space here to survey the lengthy debate on definitions of indie films or to provide an overview of Chinese indie filmmaking in the 21st century. Instead, I simply want to point out that the above three clichéd perceptions of Chinese indie films are easily challenged by the reality of indie filmmaking. The numerous awards Chinese indie films won at different international film festivals in recent years speak to the artistic quality of these films. Despite the restrictions in all aspects of film production, indie filmmakers offer the most exciting experiments and inventions for contemporary Chinese cinema, in sharp contrast to those commercially successful but artistically banal mainstream films that have contributed to Mainland China’s box-office miracle in the past few years. In recent indie filmmaking, although a strong interest in marginalized or sensitive subjects still exists, more attention has been paid to the changing society and to ordinary Chinese people who are faced with all sorts of tremendous changes (for example, Li Ruijun’s “earth trilogy”—The Old Donkey [2010], Flying with the Crane [2012] and River Road [2014]—which explore the issue of the inheritance of traditions). Neither indulging in the dark side of the society nor presenting the visual evidence of a corrupted and chaotic country can justify the diverse topics of contemporary Chinese indie films. Finally, while international film festivals and film funds still attract Chinese indie filmmakers, more venues for the production, distribution and exhibition of indie films have emerged in the past fifteen years, including numerous domestic indie film festivals and exhibitions committed to showing indie work, and some domestic film companies such as Heaven Pictures Group that promote and support high-quality indie films. Furthermore, more and more indie films now seek approval from censors in order to reach a wider audience. The definition and scope of Chinese indie films are becoming increasingly unstable and complex. Notably lacking industrial support and suffering from ideological control, Chinese indie films are nonetheless writing a new chapter in the history of Chinese cinema, and undoubtedly deserve more critical attention.

Notes

[1] Paul G. Pickowicz and Yingjin Zhang (eds.), From Underground to Independent: Alternative Film Culture in Contemporary China (Lanham, MD: Rowman & Littlefield, 2006), pp. viii-ix.

[2] Ibid, p. ix.

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Simple Machine & Micro-Wave: Building a Grassroots Film Community http://blog.commarts.wisc.edu/2014/03/26/simple-machine-micro-wave-building-a-grassroots-film-community/ http://blog.commarts.wisc.edu/2014/03/26/simple-machine-micro-wave-building-a-grassroots-film-community/#comments Wed, 26 Mar 2014 12:53:13 +0000 http://blog.commarts.wisc.edu/?p=23869 THE MEN OF DODGE CITY, directed by Nandan Rao played March 16

THE MEN OF DODGE CITY, directed by Nandan Rao

Filmmaker Nandan Rao launched Simple Machine in March 2013 at SXSW. The goal of the site is to facilitate the public exhibition of microbudget (<$100K) films – most of which are never screened for public audiences after their festival runs – by directly connecting filmmakers to audiences. Though there is a possibility for filmmaker/distributor profit within the Simple Machine model (via ticket revenue), the primary function of the service is to foster a grassroots network of communities (exhibition sites, programmers, and cinephiles) that are passionate about truly independent cinema. It has now been a year since the site began offering its services, carrying a library of films by directors such as Joe Swanberg, Dustin Guy Defa, Robert Greene, and Amy Seimetz. While there have been dozens of one-off screenings along the way, a consistently operating venue or screening series has not arisen. I intend to change that.

If Simple Machine’s potential is to be fulfilled, it is necessary to create pockets of strong local interest. Right now, there are only a few areas where you can see many of these movies in a public setting – New York City, Austin, Chicago, occasionally Los Angeles or Seattle – and there is the Internet, where microbudget cinema has found a home. The challenge, it seems, is to generate new physical outposts for a mostly online community. Ideally, these physical outposts would grow local audiences, which would then feed back into and expand the overall network. People actually talking about films with other people can be quite powerful.

The Micro-Wave Film Series (“micro” budget + new “wave”) is my attempt to give concrete form to the hypothetical promise contained within Simple Machine. Every screening takes place in a fantastic UW-Madison campus theater, is free, and involves a Q & A session with the filmmaker(s) afterward. Sounds great, right? Well, as of now, people are not coming. Community building requires the slowness and steadiness of the proverbial tortoise. However, someone has to take the first big step. If anything, taking that first step has taught me how difficult it can be to create and/or mobilize an audience, especially when relying on the Internet.

In my case, for example, we have garnered 170 likes on our Facebook page. Facebook tells me that 60 of those are Madison residents. Not a ton of fans, but if even 25% of those Madison fans showed up to each screening, we would be pulling in about 15 audience members at each screening. Terrific! However, these are the actual attendance figures for our four screenings thus far this semester: 18, 7, 4, and 3. Indeed, Facebook also tells me that we only have 10 “engaged” fans located in Madison. So much for all those sponsored posts.

To be fair, these early stumbles are likely due to my lack of experience as a promoter, not just the inefficiencies of Facebook advertising. I only decided to do the series in January, so I have been flying by the seat of my pants. Hopefully, more planning time and experience will result in more efficacious publicity. These sorts of difficulties, however, extend beyond my specific circumstance. The challenges of audience building and mobilization seem endemic to public film exhibition outside of a traditional theatrical setting, especially with films that lack mainstream stars and significant advertising budgets. Depressingly, way more people will come out for a campus screening of the new Thor film than a screening of a film they might not be able to see anywhere, anytime, anyhow, even with the bonus of special access to the filmmakers. How does an upstart exhibition organization effectively attract and reward viewers, especially when the films are produced by total independents? This question is interesting to me not just as a budding programmer and exhibitor, but also as a filmmaker and, most pertinent to this blog, an academic. I imagine my understanding will grow along with my experience. I hope to deliver progress reports to Antenna in the future.

Still from Choking

THE INTERNATIONAL SIGN FOR CHOKING, directed by Zach Weintraub, kicked off Micro-Wave in Madison.

Of course, Micro-Wave, has also been a relative success. Our first screening, a double feature of films by Zach Weintraub, was well-attended and well-received. Though subsequent screenings have had lower attendance, audience members have expressed enthusiasm for the films and our Q & As have been candid, informative, and very conversational. Beyond our Madison audience, we have received great feedback from other filmmakers, critics, and miscellaneous participants in the microbudget community. A few of them have even told me that they intend to start their own local chapters of Micro-Wave, which I wholeheartedly support. Importantly, Micro-Wave is also serving as a major testing ground for the Simple Machine model. Screening the films has required me to exchange films in various forms (mailed Blu-ray discs, mailed flash drives, Vimeo downloads, Dropbox downloads, BitTorrent peer-to-peer sharing) and to manage physical Q & As, Skype Q & As and Google Hangouts. To me, Micro-Wave (particularly this first semester) is like beta testing for what Simple Machine will eventually become. Hopefully, it will be something transformative.

Still from MMXIII

Ian Clark’s MMXIII

On Sunday, March 30 @ 7:00 PM, Micro-Wave will be screening Ian Clark’s MMXIII (2013), followed by a Skype Q & A with the director. On Sunday, April 13 @ 7:00 PM, Micro-Wave will present a double feature of films by Kris Swanberg, with the director in attendance: IT WAS GREAT, BUT I WAS READY TO COME HOME (2009) and EMPIRE BUILDER (2012).

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Exploring True/False http://blog.commarts.wisc.edu/2014/03/18/exploring-truefalse/ Tue, 18 Mar 2014 18:41:57 +0000 http://blog.commarts.wisc.edu/?p=23843 True/False Festival Artwork Each winter, as February becomes March, Columbia, Missouri transforms itself into a grand stage for the True/False film fest, a four-day international nonfiction film festival. The fest has grown enormously since it began in 2004, gaining support from the Academy of Motion Pictures Arts & Sciences and building a strong reputation that draws filmmakers and audiences from around the world. This year, Indiewire called True/False “one of the most vital festivals in America;” the A/V Club insisted, “True/False is really one of the great American film festivals, coming close to the platonic ideal of what that term should imply;” and the Dissolve heralded T/F as, “one of the world’s more innovative, well-curated documentary festivals.” The 2014 fest screened 40 films in 8 venues over four days and sold 42,500 tickets. Many of us who reside in Columbia live for T/F weekend: it’s an emotionally-exhausting experience to watch multiple documentaries a day for four days, but you’re guaranteed to leave the fest thinking more deeply about what is true, how cultures evolve, and the strength of the human spirit. A few weeks after this year’s T/F experience, I’m still ruminating about a few films that engaged my curiosity about media influence and impact.

Still from Captivated

See a short interview with the director of Captivated here.

Captivated: The Trials of Pamela Smart was the first film I saw this year. Directed by Jeremiah Zagar and produced by Lori Cheatle, the film blends archived news footage, court room video, a juror’s audio recordings, and contemporary interviews to tell the story of the media fanfare surrounding the 1990 murder of Greggory Smart, and the 1991 trial of his wife, Pamela. The Smarts had only been married for one year when Greggory was murdered; Pamela, 22 at the time, was a media coordinator at the Winnacunnet High School in Hampton, New Hampshire. The investigation of Greggory’s death revealed that he had been killed by three boys from the high school, one of whom Pamela had been sleeping with. The documentary is less about Pamela’s guilt or innocence (she is serving a life sentence without the possibility for parole for being an accomplice to first-degree murder and for conspiracy to commit murder and witness tampering) than it is about her trial’s media coverage.

The story was eagerly covered by local news reporter Bill Spencer (WMUR), who fed off of (and likely abused) Pamela’s enthusiasm for being in the media spotlight. The twists and turns in the case also drew regular national media attention, which evolved into the made-for-TV-movie Murder in New Hampshire: The Pamela Wojas Smart Story (1991), starring Helen Hunt and Chad Allen, and Gus Van Sant’s To Die For (1995), starring Nicole Kidman and Matt Dillon. As Captivated’s title suggests, the film explores how the nation’s fascination with this case contributed to the growth of reality television, and Court TV specifically. Overall, Captivated is an engaging examination of an important TV moment. The documentary will air on HBO later this year.

still from happy valleyHappy Valley, directed by Amir Bar-Lev, echoed a number of Captivated’s themes through a contemporary case with which many Antenna readers are familiar. While the general public may have had its fill of the Jerry Sandusky/Penn State scandal (especially given Dottie Sandusky’s recent appearance on the Today Show), this documentary does not rehash all of the gruesome and disturbing details of the allegations against Sandusky, but focuses instead on how the football culture in College Park, rooted in the cultural icon of Joe Paterno, influenced the way Sandusky’s crimes were understood by Penn State fans. The film builds its story with interviews with Paterno’s sons and widow; an interview with Sandusky’s adopted son, Matt; news footage of the student riot that ensued after Paterno was fired; footage of fans at Joe Paterno’s bronze campus statue, a famous College Park mural, and Paterno’s home; and an interview with a die-hard Penn State fan who chose to transfer to another school after the NCAA imposed unprecedented sanctions against Penn State. Happy Valley takes Sandusky’s guilt as fact, but raises questions about how Penn State’s football culture both enabled Sandusky to continue to abuse young men years after he was reported to Penn State administrators and emboldened fans to support Paterno (“JoePa”) despite his own complicity with Sandusky’s terrible actions. The film ultimately paints a complex portrait of fan culture in the aftermath of a crisis.

I could continue describing the other fabulous films I saw at True/False this year (if only their was space to discuss Cynthia Hill’s Private Violence, Tracy Droz Tragos and Andrew Droz Palermo’s Rich Hill, Kitty Green’s Ukraine is Not a Brothel, and Errol Morris’ Unknown Known!), but suffice it to say that each year, the film fest’s offerings, like the great tradition of documentary film-making, question, provoke, disturb, and transform its audiences—and keep us coming back for more. Although you may be unable to travel to Columbia to participate in True/False, you can still seek out the documentaries screened each year. All but one of this year’s nominees in the Academy’s “Best Documentary Feature” category were screened at T/F in 2013 (including the winner), and this year’s offerings are destined to be just as impactful–and, of course, next year’s films are still to come!

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Enough Said? Beasts of the Southern Wild, SharkNado, and Extreme Weather http://blog.commarts.wisc.edu/2013/07/26/enough-said-beasts-of-the-southern-wild-sharknado-and-extreme-weather/ http://blog.commarts.wisc.edu/2013/07/26/enough-said-beasts-of-the-southern-wild-sharknado-and-extreme-weather/#comments Fri, 26 Jul 2013 13:00:14 +0000 http://blog.commarts.wisc.edu/?p=20998 reporter.onscreenIn this short post I’d like to juxtapose an unlikely pair of films in order to push harder at the taken-for-granted mythologies of extreme weather: reading acclaimed 2012 indie film Beasts of the Southern Wild ($1.8 million budget; 16-week shoot) alongside SyFy’s widely-discussed (if hardly acclaimed) July 11 SharkNado ($1 million budget; three-week shoot) produces a unique opportunity to (temporarily) disregard distinctions of taste that would assign them to separate categories, while also calling attention to unexamined assumptions about appropriate affective responses to the recycling of familiar generic clichés in these vastly different texts. Ironically, although the art-house aura of Beasts marks it out for a more educated audience, the consciously trashy SharkNado acknowledges climate change as a cause of extreme weather, couched in a preposterous B-movie context. Yet both movies foster affective responses that allow us to discount the extreme weather that provides their central crises, using the catastrophe as a proving ground for paternal love.

they.be.talkin.in.codesThough Beasts features offensive, retrograde race, gender, and class politics, it has elicited deferential online discussions that rarely voice any critique (although bell hooks and some bloggers call out its flaws). Perhaps its poetic sheen, with lots of lens flares and handheld jiggling, has inoculated the film from political analysis, despite the fact that it portrays poor, rural, African American people speaking minstrel-show English, with lines like “they be talkin’ in codes” explaining how the six-year-old protagonist can hear animals speak. Along with a few drunk, dirty, working-class whites, heroine Hushpuppy and her father Wink live in filth and disarray, yet the film proffers them as an idealized utopian community. Beasts trucks in the recirculation of all-too-familiar clichés about people of color and the working class: closer to nature (“we’s who the earth’s for,” Hushpuppy tells us), working roots and shooting gators (Louisiana—exotic!), fiercely loyal, and explosively violent. Wink’s open-handed slap knocks Hushpuppy to the ground, yet because he later expresses his love for her on his deathbed, many viewers forgive his abusiveness.

Hushpuppy narrates in voiceover the tumultuous period in her life when Wink falls ill and a hurricane floods their rural community, The Bathtub, outside the south Louisiana levees. But the post-Katrina context in Beasts is submerged in the miasma of magical realism, which mystifies the extreme weather events in the film. We see many Bathtub denizens evacuating before the storm, but Hushpuppy and drunk Wink hunker down to ride it out. The threat to the Bathtub is ascribed vaguely to climate change, as Hushpuppy’s teacher explains: “the fabric of the universe is coming unraveled” which means “the ice caps gonna melt, water’s gonna rise, and everything south of the levee is going under.” Waters rise, not due to any human causation, but a mystical rupture in the universe. Redeemed father Wink watches approvingly as Hushpuppy faces down prehistoric aurochs, loosed by the melting ice.

Given this mystification of climate change and environmental degradation through noble savage primitivism, the movie is astonishingly popular. The Beasts Facebook page has over 76,000 likes, with posts touting a live performance of the film’s score in Brooklyn’s Prospect Park and wishing readers “Happy Earth Day from the Bathtub!” The movie has inspired a Twitter hashtag #BEASTit, mainly used as encouragement in sporting and racing events; its @BeastsTheMovie twitter handle has over 3600 followers. On the official Beasts website, we can read about its four Oscar nominations and see animations of review snippets: A.O. Scott’s “a blast of sheer, improbable joy,” Bryan Alexander’s “spellbinding,” and Manohla Dargis’s “hauntingly beautiful.” Along the sidebar scrolls a procession of tweets, mostly expressing fans’ hyperbolic praise: “this movie has inspired me and changed my life” says jessicamartinez.

flying.sharkUnlike Beasts, nobody sees SharkNado as life-changing. Likewise, it cannot be mistaken for an art film—it positions itself consciously in the tradition of B-movies, in a line of SyFy made-for-basic-cable schlockfests such as SharkTopus and Chupacabra vs. The Alamo. Special effects hearken back to Bride of the Monster’s Bela Lugosi wrestling a plastic octopus, the tornadoes are CGI, with scripting and acting to match—but SharkNado’s genius lies in catering to fans of B-movies (tagline: Enough said.) Such fans (and others, presumably) went online en masse via Twitter during the premiere broadcast, peaking at 5000 #SharkNado tweets per minute, which Twitter ranks among the biggest trend surges in its history. Although video on demand is touted as the wave of the future, the simultaneity of watching a show as it airs along with millions of other viewers remains a strong component of viewer pleasure.

Wil Wheaton’s (@wilw) popular tweet, “I’m not so sure about the science in this movie you guys. #SharkNado,”  encapsulates the sarcastic, Mystery Science 3000 tone of the TweetNado. Unlike the storm in Beasts, which hazily alludes to Katrina, the extreme weather event in SharkNado is never credible. Nevertheless, it ably conforms to weather disaster movie conventions such as shots of bending palm trees and driving rain, and the reconstituted family unit at the end: hero-dad Fin gets back together with his ex-wife after rescuing her and their daughter along with lots of other people (although his ex’s husband is conveniently eaten). We even get the added pleasure of seeing the reporter eaten by a wind-propelled shark. Before she dies, we learn that sharks from the Gulf of Mexico have migrated into the unusually warm Pacific, where Hurricane David is now driving them up the California coast and “experts are saying global warming is the reason for this unprecedented event.”

family.post-sharknadoSharkNado’s knowing nods to the pleasures of bad movies, as well as its many allusions to Jaws and other classics, suggest a target audience of savvy, sophisticated viewers, a group that may overlap with Beasts‘s demographic. But the affect SharkNado generates is less serious, less misty-eyed, and dedicated to the fun of hurling ridicule at a B-movie. With its spoofing tone, SharkNado produces a sharper, more critical mode of viewing than the art film, though it doesn’t pretend to Beasts’s intellectual depths. Both fantastical films employ extreme weather as a backdrop for adventure and heroism, including rejuvenating the father as the patriarch of the family; both the derision heaped on SharkNado and the precious sentimentality of Beasts operate to sideline any engagement with extreme weather beyond a staging ground for cliché.

 

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The Future of Media Production? http://blog.commarts.wisc.edu/2013/04/03/the-future-of-media-production/ Wed, 03 Apr 2013 13:30:31 +0000 http://blog.commarts.wisc.edu/?p=19311

At this year’s Academy Awards, Inocente became the first Kickstarter-funded film to win an Oscar (for best documentary short). Around 10% of the films accepted by the Sundance, Tribeca, and South by Southwest film festivals were funded using Kickstarter. And several weeks ago, a high profile Kickstarter campaign was launched to fund a movie version of UPN/The CW television series Veronica Mars. The goal of $2 million dollars was reached within the day, record breaking both in its quickness and the amount of money raised. As I write this, the total amount has surpassed $4 million. The attention on Kickstarter these days struck me as significant in the current production landscape, and I set out to write a post on new trends in production financing. Almost as quickly as the Veronica Mars Kickstarter campaign succeeded in its goal, my colleague Myles McNutt published a post that addressed what this campaign might mean for teaching fan cultures in the future and suggested that perhaps participating in a Kickstarter campaign might be more about being involved in the experience of a project’s creation, being a part of the journey, than the final product. While the topic of this specific Kickstarter campaign has been widely discussed, I’m curious how it relates to broader trends in production financing.

Although people who give money to projects on Kickstarter do so in order to create a final product, the idea that Kickstarter provides donors with access to the experience of the production process is an important aspect of donating. Looking at Veronica Mars as an example, the incentives for donating include email updates throughout the production process and a copy of the final shooting script. These engage donors with the process of filmmaking; indeed, part of Kickstarter’s appeal and success seems to come from the fact that people enjoy feeling like they’re part of the action. The campaign also just announced that it would offer email updates for the $1 tier donors (lowering the barrier for people to get involved) in an attempt to bring an even larger number of people into the project and break the record for number of backers. Financing a project through upfront, donated funds differs from traditional funding methods (where production cash is often borrowed and repaid after the release of the product and subsequent earnings). We have yet to see how big budget projects will be affected by receiving up front financing with no need to repay loans (although it should be mentioned that a large production like the Veronica Mars movie could be budgeted at much higher than $4-5 million, depending on the discretion of producer Warner Bros.). With Veronica Mars, people who contribute more than $35 receive a digital copy of the movie, and therefore will likely not pay to purchase it after the film is completed. Since they have a copy of the movie at the time of its release, it is also questionable whether some of them will skip the theatrical release and just watch their own copy, potentially cutting into future profits.

The concept of grassroots fundraising is by no means new. In my own area of study, independent LGBT films and filmmaking, I know of numerous instances where filmmakers raised money from friends, family, and others who were dedicated to seeing alternative images than those offered in Hollywood films. Nicole Conn, for instance, raised money for her 1992 film Claire of the Moon by finding lesbian backers who were interested in creating a film that was made by and for lesbians. The lack of lesbian images in film at the time inspired people to give money and create their own images. Conn is an interesting example in this context because she funded her most recent film, A Perfect Ending, in part through a Kickstarter campaign. Using the same foundation, grassroots financing from a fan base dedicated to creating more lesbian images in film, Conn has updated her methods to make the most of emerging technological opportunities.

This idea of user supported media extends beyond Kickstarter and other particular fundraising practices. Emerging digital distribution models can offer another area of direct audience support and participation. Again pulling from my own area of study, niche marketing sites such as BuskFilms offer audiences around the world the chance to support filmmakers more directly. This site offers a large selection of lesbian films (and is expanding into the full range of LGBT films) available for streaming rentals. Unlike larger distribution companies that have high overhead costs, BuskFilms is able to give a larger percentage of rental fees directly back to filmmakers who can then re-invest the money in future production projects. Similar to the process of grassroots fundraising, this model of distribution allows for greater audience participation in supporting filmmaking projects.

User supported distribution models are not limited to film. To give another example, this time outside my area of study, the Cultural Capital project (or CultCap) focuses on resolving the difference between the music industry and cultural music consumption by creating an online, non-profit patronage system and social network that uses an adaptive “algorithm to allocate equitable compensation via micropayment.” By eliminating middlemen and gatekeepers, the site would in theory fund musicians through fan engagement. Although the site is in a theoretical rather than functional state at the moment, the drive behind the site’s linking of fans/consumers with artists/creators of content reflects the same impulse of Kickstarter and Buskfilms.

Taken together, these examples suggest both a desire for users to play a more direct role in production of media projects that they feel passionately about and the potential that technological advancements and internet connectivity can offer the industry. I do not mean to imply that utopian ideals of directly user-funded and supported content will imminently wipe out established modes of production, although the success of the Veronica Mars Kickstarter might tempt studios to engage with “pre-selling” future projects. People invest in media production every time they pay for media (whether through buying a movie ticket, downloading a song through iTunes, paying for a cable subscription, etc). However, the concept of putting in this money before or during production, or paying media makers more directly, carries significantly different connotations. While some have speculated on the effects Kickstarter might have on the future of filmmaking, only time will tell how these shifting models of funding and distribution will affect established modes of media production.

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What Are You Missing? Feb 17-March 2 http://blog.commarts.wisc.edu/2013/03/03/what-are-you-missing-feb-17-march-2/ Sun, 03 Mar 2013 15:25:22 +0000 http://blog.commarts.wisc.edu/?p=18806 Dual-Shock-4_contentfullwidthTen (or more) media news items you might have missed recently:

1) Over 6 years after their last console release, Sony announced their latest gaming console, the PlayStation 4. While they did not reveal what it would look like, they did detail its functioning, new controller, hardware specs, and user interface. The system will include iOS and android apps to enhance the gaming experience.

2) The Academy Awards, or rather the Oscars, took place on February 24th. Six of the films nominated for Best Picture had earned over $100 million at the box office, making it the most commercially successful group of nominees to date. In the documentary short category, Inocente became the first Kickstarter-funded film to win an Oscar. The big news of the night became Seth MacFarlane’s hosting, which elicited a lot of criticism and sparked discussions about Hollywood’s potential sexism and racism. The Academy stood behind MacFarlane’s performance, and in fact this year’s Oscar ceremony showed increased viewership, especially in key younger audiences (which had been a concern for the producers). MacFarlane was not the only one in trouble on Oscar night, as The Onion faced an intense reaction towards a tweet, for which they offered a rare apology (And for anyone who is wondering how Ted came to life at the Oscars, here’s how!). The Independent Spirit Awards, which honor independent films, also took place last weekend.  Silver Linings Playbook came away the big winner, irking some people because the film’s $21-million budget technically put it outside of the classification for “indie film.”

3) Although they won an Oscar for visual effects for their work on Life of Pi, Rhythm & Hues filed for bankruptcy last week. They were cut off from discussing the plight of the industry in their acceptance speech, which upset many visual effects workers. Visual effects artists are protesting the layoffs and bankruptcies their industry is facing using any outlet they can, including social media and open letters (including a second one to Ang Lee).

4) New copyright alert system is launched by the film, TV, and music industries. The warning system gives people six strikes before they begin enforcing consequencesSony has also developed a patent that would be able to distinguish between piracy activities and legal downloads. Internationally, France is also looking at increasing their (already very strict) anti-piracy laws. Thinking of piracy, how much does “free” music actually cost to artists involved?

5) For the first time in 12 years, music sales grow a small but symbolically important amount. In other music news, Billboard is beginning to include YouTube plays of a song in their formulation of their “Hot 100 List.” This change will allow YouTube hits like “Harlem Shake” to boost their stats. Most of YouTube’s top channels are music-based, suggesting the importance of this connection. Google is considering getting into the streaming music business. Pandora has put a limit on free listening, citing increased royalty fees as the reason, and Spotify is meeting with the record industry to ask for price breaks on royalties.

6) The 2013 box office totals are off to a slow start, 13% behind last year, and Jack the Giant Slayer opened to a disappointing $20-30 million. After taking a big loss on Rise of the Guardians, DreamWorks is forced to lay off 350 employees. The news is not all bad though, as Oz the Great and Powerful debuted with $75 million and The Hobbit closes in on $1 billion worldwide. In other movie news, Hollywood plans to cut back on sex and violence? And Regal Entertainment gets even bigger by buying Hollywood theaters.

7) In the publishing world, New York Times plans to sell Boston Globe. Variety announced they are making big changes–dropping their daily print editions, eliminating their paywall, and adding three new editors in chiefTim O’Brien, The Huffington Post‘s executive editor, has decided to leave.  Reader’s Digest files for Chapter 11 bankruptcy. And are digital book signings the way of the future?

8) Numerous companies are reporting hackers entering their systems, including Twitter, Tumblr, Pinterest, NBC.com, Apple, Microsoft, and Facebook (no user data was taken; but if it is compromised in the future, how would Facebook recover?).

9) In TV news, it’s pilot season! ABC is developing a miniseries How to Survive a Plague, based on the Academy Award-nominated documentary about the continuing AIDS crisis. A&E hit a record number of viewers for their reality series Duck Dynasty. Nielsen ratings are changing to reflect the new ways that people access television. Kaley Cuoco of CBS’s The Big Bang Theory tweets positively about Dish Network’s Hopper, though CBS is in the process of suing them. AMC fought with Dish about licensing fees, and AMC’s fourth quarter profits took a hit as a result. The FCC is being pushed to modify the current standards of TV product disclosure to create more transparency with regard to show sponsorship. Cablevision, with the support of Time Warner Cable and DirecTV, filed an antitrust lawsuit against Viacom, claiming that they practice illegal block booking of stations (an accusation that Viacom leveled at John Malone 20 years ago).  The lawsuit could lead to people being able to more selectively sign up for channels, only paying for the ones they want.

10) In other miscellaneous news: Clive Davis comes out as bisexual. Girls Gone Wild files for bankruptcy. And future technologies–the iWatch? Transparent Smartphones? A computer that never crashes? Or what about touchscreen T-shirts?

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What Are You Missing? Jan 20-Feb 2 http://blog.commarts.wisc.edu/2013/02/03/what-are-you-missing-jan-20-feb-2/ Sun, 03 Feb 2013 16:01:24 +0000 http://blog.commarts.wisc.edu/?p=17602 Ten (or more) media industry news items you might have missed recently:

1. The big news in Hollywood last week that caught many by surprise: Kevin Tsujihara was named CEO of Warner Bros. The studio is hopeful he’ll bring stability, but especially digital distribution savvy. Also shooting for stability is MGM, which is reworking its credit line to free up more money, while 20th Century Fox also cut a new financing deal. Unrelated bonus link: a Nielsen demographic study of movie audiences.

2. Fruitvale was a big winner at Sundance, which Variety critics thought was a successful, if commercially inclined, festival this year. Also of note was the equal gender balance of directors in competition, a first for the festival. This is representative of a higher percentage of female directors active in independent cinema than Hollywood studio filmmaking, according to research shared at Sundance by USC researchers.

3. There are still some Blockbuster stores left to shutter, and sadly, 3,000 jobs will be lost in this latest round of closings. Stores are also closing in the UK. Dish is still backing the Blockbuster brand, though, with a new On Demand redesign coming. But iTunes rules the online On Demand world right now, while discs fight to maintain home video sale prominence.

4. The music industry is having trouble making streaming royalties worth it to musicians. Too bad they can’t all enjoy a Super Bowl sales bump from being a halftime performer or make $8 million in ad deals like “Gangham Style” (though you have to watch out for sound-alikes) or have fans who are big pirates.

5. The company that supplied my very first video game console one lovely Christmas morning way back when has filed for bankruptcy, though apparently Atari hasn’t been what it used to be for awhile now, and it will even sell the iconic logo. Some other gaming bummers: THQ is being dissolved, Disney is closing a game studio and laying off fifty people while shifting to a focus on mobile and social gaming, and weak Wii U sales and 3DS piracy are hurting Nintendo.

6. Despite those bummers, the video game industry’s many challenges, and EA posting a recent loss, EA executives are optimistic about the future of console gaming. There’s a new Xbox coming with more processing power, and we’ll soon hear more about a new Playstation, though some think Sony should just move on from that platform’s legacy.

7. Samsung is warning that major smartphone growth is over, but maybe the company’s just bitter that Apple has surpassed it as top US phone vendor. The iPhone is declining in Asia, though, and Apple is losing tablet ground globally to Samsung and others. Apple’s still doing good work with tax loopholes, though. And at least it’s not BlackBerry.

8. France is having none of your English-language “hashtag” business on Twitter. For the French, “mot-dièse” will be the word for # on Twitter. (Mot-dièse means “sharp word,” though a sharp symbol leans the other way than the hashtag symbol, but hey, quoi que). France is also demanding that Twitter identify users who tweet with racist and anti-Semitic hasht…er, mots-dièse. Back in the US, Twitter’s dealing with a porn problem on the new Vine platform and is trying to censor porny hashtags. I doubt the French would respect that. #prudes 

9. GIFs are on the decline?!

 

10. Some of the finer News for TV Majors posts from the past few weeks: Soap Contract Conflicts, Glee’s Song Theft, Super Bowl Ad Issue, Netflix Strategies, More on Netflix, 30 Rock Reflections, Spoiling Super Bowl Ads, CNN Changes, TWC & Dodgers, Aereo Update, The Following Criticism, Pilots Updates.

 

Programming note: Because I recently took on some new time-consuming duties, like Associate Online Editor for Cinema Journal, I’ve regretfully had to step away from WAYM for the time being. But don’t fear: WAYM will still be here! Eric Hoyt’s media industries course will be taking over for the rest of the semester on the regular bi-weekly schedule, and I can’t wait to see what they can do with it. (Sage advice: When in need of a good link, Lionsgate and porn are always there for you.) See you later!

 

 

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What Are You Missing? Dec 9-23 http://blog.commarts.wisc.edu/2012/12/23/what-are-you-missing-dec-9-23/ http://blog.commarts.wisc.edu/2012/12/23/what-are-you-missing-dec-9-23/#comments Sun, 23 Dec 2012 17:17:32 +0000 http://blog.commarts.wisc.edu/?p=17095 A significant percentage of the media news this fortnight was in summary form, as media industry sites looked back on 2012.

1. Moviefone’s Drew Taylor highlights ten good films you likely didn’t see in 2012, while Indiewire critics pick the ten best films you definitely didn’t see, because they went undistributed. Indiewire also warns you about the films you shouldn’t see, plus the site offers an A-Z summary of women in film in 2012 and an assessment of LGBT representation in American films of the year.

2. 2012 is looking like a best-ever year for Hollywood box office grosses, both domestically and internationally. Among the studios, Universal did have its best year ever. And among individual films, The Avengers easily takes the 2012 box office crown, while Zero Dark Thirty is heading toward the critics’ poll crown, followed by The Master.

3. The Economist Group has a slew of revealing digital publishing charts that look back on 2012, and while 2012 was a tough year for newspapers, some, like The New York Times and Wall Street Journal, are at least still profitable, while the Washington Post’s multiplatform model may be one to keep an eye on in 2013. Newsweek’s shift to online-only status (ending not with a whimper but a hashtag) marked 2012 as a digital year for magazines, and most recently, Spin and the 126-year-old Sporting News announced they’ll only be available online in 2013.

4. Fifty Shades of Grey cleaned up in 2012 print book sales, and Amazon’s rankings show that Gone Girl put up a good fight too. The e-reader market shrunk noticeably this year, with tablet sales rising correspondingly. Apparently indie bookstores are still doing ok through all of this.

5. Billboard looks back on the year in music, one it calls tumultuous. According to iTunes downloads, it was a good year for Adele and Carly Rae Jepsen, while Britney Spears out-earned all other women in music.

6. VentureBeat has a series of bleak charts detailing 2012 video game sales. In brighter news, Mass Effect 3 and Call of Duty: Black Ops II sold well, while the game that people spent the most individual time playing was Borderlands 2. Back to bad news, Call of Duty is under scrutiny for the amount of time Newtown shooter Adam Lanza spent playing it.

7. YouTube had a big year, from news to ads to lip-sync vids to Gangnam Style. Looking ahead, we should keep an eye on Maker Studios, channel renewals, and Iran’s YouTube. Plus, as always in internet video, porn.

8. Google’s annual report on searching reveals the trends borne across 1.2 trillion searches in 2012. We also visited Google a lot in 2012 simply for the awesome doodles. Using all search engines, we apparently sought out Facebook the most (haven’t most of us found it already?). We also sought out a lot of GIFs.

9. Once we figured out where Facebook was, we talked about the presidential election and Duck Dynasty a lot there. Even dead people found things to like on Facebook. Over at Twitter, its year in review offers a personal perspective, and over 200 million users are now laying the groundwork for 2013’s results.

10. News for TV Majors has its own Best of 2012 critics’ lists post, and here are some other informative posts from the past two weeks: Value of Older Demos, Mazzara Leaving Walking DeadHulu’s DirectionNielsen Twitter TV Rating, ABC Making C7 Deals, TWC Dropping Ovation, Nielsen Buys Arbitron,  Newtown ImpactMedia Violence, Newtown Analysis, Amazon Gets TNT Shows, Golden Globe Noms, Top Rated & Buzzed Shows, Regional Sports Surcharge, Ownership Vote Delayed.

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What Are You Missing? April 15-28 http://blog.commarts.wisc.edu/2012/04/29/what-are-you-missing-april-15-28/ Sun, 29 Apr 2012 14:37:54 +0000 http://blog.commarts.wisc.edu/?p=12807 Ten (or more) media industry news items you might have missed recently:

1. The Cannes Film Festival lineup is out, with heavy representation of English-language films, and the jury is also set. Meanwhile, the Tribeca Film Festival has wrapped up, with jury award and audience award winners that include a film whose Cuban actors are now seeking asylum in Miami. But Robert Levin says the big impact from Tribeca will come from its new model of digital distribution via the Tribeca Online Film Festival. And Toronto wonders, can there be too many film festivals?

2. In film production tax credit news, a British tax credit system is credited with offering a big boost to indie films, California has passed a 5-year extension, and we wait to see if Ohio deems its tax credit scheme worth renewing. We’ll also wait to see if there’s anything to the suspicion that Hollywood studios bribed the Chinese to allow them access to the Chinese film market (a deal mentioned in a previous WAYM). The SEC should also investigate to see if Russians were bribed to go see John Carter.

3. More directors are clamoring to get their films on IMAX screens, while Martin Scorsese has fallen hard for 3D, but Peter Jackson is one-upping them all by going to 48 frames per second, and even though it apparently looks crappy, Jackson says there’s no stopping it now. Some think recent indie films haven’t looked crappy enough.

4. Howard Stern’s lawsuit against Sirius XM has been dismissed, but this may not be the last we hear of it. The British will get to hear more live music, thanks to new rules that will streamline the process for small venues to book live acts. And we could soon be hearing Spotify sound just like Pandora.

5. Nintendo is struggling, so much so that they’re making video game sales overall look bad, and it might even be time for Nintendo to sell, but Nintendo thinks the Wii U and especially the 3DS will save it, with a new digital distribution strategy also offering hope for growth.

6. YouTube’s video service has turned seven years old, and for its birthday, Germany wants to give it a massive music royalty bill and demand that it better police copyrighted content, though this could mostly boil down to a negotiating tactic. A group of Hollywood studios failed in their attempt to hold an Australian internet provider responsible for piracy, but Voltage Pictures just won’t quit until they chase down every last Hurt Locker pirate. And it remains to be seen if Hollywood will go after a 92-year-old shipping bootleg DVDs to American soldiers overseas.

7. Facebook has had a drop in ad revenue this year for the first time, but it apparently doesn’t mean much in the grand scheme. After all, Facebook is nearing one billion users, over half of whom visit daily, and makes about $1.21 from each user per quarter. And yet, with 58% of its user base female, Facebook somehow hasn’t found a woman to appoint to its board of directors.

8. Apple is killing it in China with iPhone sales, and, in a fascinating story, apparently iPads can only be made in China, not due to cheap labor but to rare earth elements, which China has almost exclusive control over. Meanwhile, Microsoft is looking like the anti-Apple in the smartphone market and the consumer technology arena, but it hopes it can be all China-like in controlling Windows apps on iPads.

9. Is a Facebook “like” protected free speech? Apparently not. Is a tweet yours to own? Apparently not. Is a Tumblr with ads still a Tumblr? We’ll find out starting May 2. Will we get the internet and be able to tweet about a Tumblr we like once we’re on Mars? Maybe.

10. Some of the finer News for TV Majors posts from the past few weeks: TV & Diversity, Media Use, Political Posting Imposed, Web’s Impact on TV, Hulu Partner Out, NEA Giveth & Taketh Away, David Simon’s Blog, More News Corp Trouble, Future of TV is Broadband, Assessing CNN, The CW Online Impact, Sunday DVR Slam, Girls & Race, Girls Coverage, Hulu’s Growth.

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What Are You Missing? April 1-14 http://blog.commarts.wisc.edu/2012/04/15/what-are-you-missing-april-1-14/ Sun, 15 Apr 2012 13:42:04 +0000 http://blog.commarts.wisc.edu/?p=12676 Ten (or more) media industry news items you might have missed recently:

1. EA was voted the worst company in America — even worse than Bank of America! — as gamers perceive it to be greedy — even greedier than Bank of America! This could be Mass Effect ending fallout, or much more than that, and EA is also on the defensive regarding its inclusion of LGBT content in games. The dreaded Family Research Council is partly behind this (actual quote from the group’s leader: “In a new Star Wars game, the biggest threat to the empire may be homosexual activists!”) But some are accusing EA of exploiting this as a smokescreen to distract from its genuine worst company tactics. I bet Bank of America is happy it merely deals in our money and not our games.

2. Peter Knegt catches us up on how the specialty film box office has done so far this year — in short: not bad, not great — and there’s good news in a new indie film distributor joining the ranks called Adopt Films. Adopt foresees revenue ahead in video-on-demand, and those options have just expanded for indies via SnagFilms and Sundance. One just hopes VOD doesn’t help indie films online at the expense of local theaters.

3. Dreamworks has hit a rough patch, with Jeffrey Katzenberg losing money, layoffs to 10% of its staff and the resignation of the head of physical production, and the studio hopes a new financing deal with Reliance Entertainment and fewer films under production will make for a smoother road head.

4. DVD rental stores are dying, as we say goodbye to icons like Reel Life South in Brooklyn, while employees at Netflix get to take vacations whenever they want. Netflix has offered info on how its recommendation system works and also revealed it never bothered to use the algorithm it paid $1 million in a contest for because it doesn’t really need it, especially in the shift from DVDs to streaming. Poor DVDs.

5. YouTube is becoming a bigger player in online video thanks to a deal with Paramount and a pay-per-view option for live streaming, but Will Richmond questions its future as an online movie rental service. Many are questioning UltraViolet’s future, as it may be too late to tame Apple. Meanwhile, Amazon has resorted to juking stats to inflate its streaming reputation.

6. In an era when magazines are struggling and even the mighty NFL could keep one afloat for only four issues, it’s interesting to see 52 new magazines start up in the first quarter of this year. A new digital newsstand app could make for a healthy future for magazines on tablets, and newspapers are also getting excited about the tablet revenue model, but there’s still a huge gap between print and digital revenue to make up first. One also wonders how USA Today will slip its adaptive mobile app under hotel room doors.

7. 20% of Americans are curling up with e-books, and as many as 67% of libraries are lending them out, yet we’ve reached a state of uncertainty with the Apple pricing lawsuit. There are also concerns about how Google is treating independent bookstores with its decision to prevent them from selling Google e-books through their websites, and DRM technology isn’t helping indies either, while many are still trying to figure out if Amazon is altruistically helping small presses or not.

8. Spotify is stalling in US subscriber growth, but Glenn Peoples says people are disappointed just because their expectations were unfairly high. Plus, despite $60 million in losses, Spotify is expected to rake in nearly a billion dollars this year. It’s also looking to spread its influence more widely by offering embed codes for users to put songs on blogs and Tumblrs.

9. At least 20% of American adults are not reading WAYM because they don’t use the internet at all. But 61% of US households do have Wifi, so they have no excuse not to be catching up on their media industry news here. If someone were to hack into WAYM, it seems they’d most likely come from China. And Antenna is in good company, because most of the best blogs are on WordPress.

10. Some of the finer News for TV Majors posts from the past few weeks: Execs v. Audiences, More Sitcoms, Freaks & Geeks Walkthrough, Girls Coverage, Sympathy for Showrunners, 2011’s Biggest Moneymakers, Pay TV Costs, NEA Cuts Hurt PBS, Connected TVs, YouTube-Viacom Back On, Political Spending, Simon Criticizes Critics, Xbox Xfinity a Go, NBC’s Odd Ways, Peabody Awards.

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