In recent years, part of this identity has become Nintendo’s resistance to the convergence of gaming and mobile technologies. Despite consistent analyst and investor pressure for Nintendo to take advantage of the explosion of gaming on phones and tablets to help offset a downturn in console performance, Nintendo resisted, with President and CEO Satoru Iwata going as far to suggest in 2013 that “If we think 20 years down the line, we may look back at the decision not to supply Nintendo games to smartphones and think that is the reason why the company is still here.”

It was therefore surprising when Nintendo announced a partnership with Japanese mobile platform developer DeNA to move into the mobile gaming space. There had been no warning that Nintendo’s philosophy on this issue had changed, even at a recent investor briefing in Tokyo. Suddenly, Nintendo has plans to have games available for mobile platforms by the end of the year, with Mario, Link, and other Nintendo characters in games competing with the likes of Clash of Clans and Game of War. While initial speculation questioned if Nintendo would play any type of development role, or if their biggest franchises would be involved, when the dust settled it was clear: developers at Nintendo are at work creating mobile games utilizing a limitless range of Nintendo IPs, which DeNA will make available across a wide range of platforms.

The gameplay of the Fire Emblem series—and other Strategy RPGs from developer Intelligent Systems—is a logical fit for touch-screen gaming.

There is no shortage of response to this news: indeed, the level of mainstream press engagement with Nintendo’s decision reveals the degree to which Nintendo franchises have the potential to do extremely well in the mobile space. Within the gaming enthusiast press, meanwhile, sites immediately began speculating on what franchises would be a great fit for mobile gaming, imagining games like the Strategy RPG Fire Emblem as perfect fits for the mobile space. However, at the same time, others—like WIRED’s Chris Kohler—pointed out that those imagining a game like Fire Emblem on mobile platforms are overlooking the realities of mobile gaming, and that Nintendo is more likely to develop streamlined F2P (Free to Play) games that cost less to make, have endless revenue potential, and don’t directly compete with Nintendo’s existing handheld games (like an upcoming Fire Emblem title set to release on Nintendo 3DS later this year).

Nintendo, for their part, is remaining vague. The announcement notably came without the reveal of a single mobile game, and in a feature interview with TIME Iwata offered little detail regarding Nintendo’s specific plans beyond the fact that “we believe that we will be able to use smart devices in a very unique way so that they can be a bridge to our dedicated game systems, and at the same time, that we will be able to deliver unique experiences to the users of smart devices.” When pushed on the types of payment models, Iwata was similarly cagey, leaving the door open for “free-to-start” games —a term less common than “free-to-play,” and most recently associated with “Full Game Demos” on consoles—while simultaneously noting that “it’s even more important for us to consider how we can get as many people around the world as possible to play Nintendo smart device apps, rather than to consider which payment system will earn the most money.”

Nintendo’s relationship to licensed mobile gaming could be previewed by a Mario-themed version of iOS title Puzzle & Dragons, which developer GungHo is bringing to Nintendo’s 3DS later this year.

Here, I would argue, we see the inherent tension in Nintendo’s announcement. The reason no games were announced is because this is a business decision as opposed to a gaming one. Nintendo is effectively licensing their IPs onto mobile devices as a way of extending their franchises to new audiences—Iwata’s emphasis on global reach makes clear that this decision is about using the proliferation of mobile devices as a new awareness platform, with no plans to port existing games onto the systems (which has been a pattern for other game creators like Final Fantasy developer Square Enix). In this way, it is framed similarly to an animated film deal Nintendo was allegedly pursuing with Sony (as revealed in the midst of 2014’s Sony Hack), with mobile devices less a new gaming platform—signaling Nintendo abandoning exclusively developing for its own hardware platforms—than a new way of leveraging and promoting existing IP. This business decision was well-received, with Nintendo stock leaping 27% following the announcement.

At the same time, though, Nintendo is still committed to games. And so while from a business perspective it would make sense for Nintendo to treat mobile as a space of licensing, with other developers creating games using its franchises, the company’s larger commitment to being a “game company” doesn’t allow them to do so. In addition to announcing Nintendo’s next piece of hardware—Project NX—to renew their commitment to their own platforms, Iwata is promising Nintendo’s innovation will extend to mobile gaming, telling TIME that “while we want more people to become familiar with Nintendo IP through Nintendo’s smart device game apps, at the same time, we aim to provide smart device consumers with unique experiences with our game apps.”

Whether or not Nintendo can transform licensed mobile gaming into a space of innovation remains to be seen, but for now discursive transformation is the next best thing. Nintendo needs to acknowledge the evolution of mobile gaming as a threat against their existing handheld gaming business, but they are doing so in ways that frame mobile gaming as a lesser space that Nintendo needs to elevate, and which exists to compliment—rather than threaten—existing distribution models. The long-term tenability of this position remains unclear, but the increased mobility of Mario and the rest of Nintendo’s brand is set to give us our answer.

1. The MPAA’s 2011 Theatrical Market stats indicate that domestic movie theater attendance continues to decline and not even 3D is helping anymore. Only international attendance offers good news for studios. Theaters are getting desperate, and some are answering some spectators’ stated desire to use social media during screenings, even the Alamo Drafthouse (approved screenings only). And live theater is getting into the act by setting aside “tweet seats.”

2. DVD rentals are plunging, and internet movie consumption is about to pass DVD consumption, which is a problem for the studios because they don’t make as much money online as from DVD yet. Studios insist people still want discs (though different ones for rental and sales), and even though Netflix seems to want DVD to die off, it has just bought the DVD.com domain (perhaps for Rickrolling purposes).

3. Digital magazines are flying off the shelves…er, screens, though digital circulation is still only 1% of total magazine circulation. Unfortunately, some are reporting that magazines look terrible on the new iPad, but people will seemingly keep buying anyway. In the e-book realm, sales are surging, especially among young readers.

4. The RIAA reports that subscription music services are starting to rake in revenue, even as Spotify, whose valuation is growing, extends its free US usage. Indie bands are turning ever more to advertising to bring in revenue, and indie beers are seeking out indie bands. But Weird Al Yankovic is going the old-fashioned route: suing a music label for underpayment.

5. The next Xbox could be a stripped down version, which is interesting in light of the fact that Xboxs are apparently used more now as entertainment centers than game consoles. In terms of mobile gaming, our mobility doesn’t go much further than our beds, which means millions are playing Angry Birds Space before bedtime.

6. Racist tweets can land you in jail, profane tweets can get you kicked out of school, Chinese tweets can let you say more (poor Spaniards), and promoted tweets can make people leave Twitter. But movie tweets can’t really tell us much of anything.

7. The internet economy now constitutes 4.7% of the US economy, and growing, but a judge ruled that unpaid Huffington Post bloggers don’t deserve a cut of any of that. Bots, Democrats, Santorum searches, and stupid AOL sites are clearly vital to the internet economy, though.

8. Nielsen stats and many mobile ad execs say the smartphone race now comes down to Android vs. Apple, with Apple coming on especially strong lately, while RIM (Blackberry) is struggling. We’re increasingly using our smartphones, tablets, and computers on airplanes, leading some to call for the FAA to review its gadget policies. Just don’t leave your phone in the seat back pocket, or you’ll be just another statistic among those who lose $30 billion worth of smartphones each year.

9. Google and Twitter are running into potential censorship issues in the UK in regard to privacy, while thousands of BitTorrent clients are having their identities revealed thanks to a suit against an illegal UK porn site brought by Ben Dover Productions (I couldn’t resist adding that detail) and other porn producers. In less dirty (if not sanitary) UK video news, Charlie’s family has now banked $500,000 from the viral popularity of Charlie biting his brother’s finger (though when you consider that it’s the most viewed amateur video on YouTube in the site’s history, that doesn’t sound like that much).

10. Some of the finer News for TV Majors posts from the past few weeks: Olbermann Out, News Corp Accused of Sabotage, CBC Cuts, Premium Channel Revenue, Dodgers Bill, Cable Ratings Drop, Xbox Update, FX’s Risks, End Recaps, Variety For Sale, Smash Will Return, Aereo Likely to Lose, Network News Adds Viewers, Nielsen Measuring TV & Online.

Ten (or more) media industry news items you might have missed recently:

1. Raking in $1.6 billion in revenue this year, YouTube dominates as the top online video destination, with much of that audience coming from overseas. Given Disney’s global popularity, its new deal with YouTube might pay off richly then, especially if it can nab viewers via tablets, as a new study indicates that tablet viewing pays off more than desktop viewing of online video in terms of viewer engagement. Just imagine how engaged you’d be by a 52-inch tablet playing Maru videos.

2. Home video spending finally rose this summer for the first time since 2008, and the studios are looking to bolster it even more by considering a 60-day ban on DVD rentals, while Warner Bros. is hoping its Flixster service for the UltraViolet system will move digital product, with the new Harry Potter release as an early test (to mixed reviews thus far). Few in the indie film world seem to care when a movie is released on VOD and theatrically simultaneously, but Hollywood did care about Zediva’s remote DVD streaming service, and that’s accordingly been shut down.

3. Oscar made more changes than the ones you certainly heard about, including hiring a new talent producer and scrapping the ten nominee quota for Best Picture. Steven Spielberg’s The Adventures of Tintin has tossed its hat into the Best Animated Feature ring and is already playing overseas to big box office. Based on what Peter Knegt says, the upcoming Independent Spirit Award nominees (announced November 29) aren’t likely to also make the Oscar cut.

4. Alexander Payne finally has a new movie coming out next week after a seven-year absence from features, while the master of the long absence, Terrence Malick, is reportedly shooting two movies (!) back-to-back (!) next year. To ensure that studios can afford to make more movies without absences, Gavin Polone suggests that they should take some perks away from stars, but it appears that the logic of perk-removal is leading to an exodus of execs from Twentieth Century Fox.

5. The major studios are supportive of two Congressional bills to rewrite the Digital Millennium Copyright Act, and record labels want to see the DMCA rewritten too, but technology groups and musicians are staunchly opposed to the proposed changes. But hey, I’m sure content providers are acting in good faith, right? Like Warner Bros., which admitted to demanding files be taken offline under DMCA rules without actually looking at what those files were, let alone knowing if it owned them (and one of them was actually a web comment, not a file: “A scraper apparently misidentified part of a web comment as an infringing URL, and no one at the studio noticed the mistake.” Ha! Oh, Warner Bros., silly studio.).

6. Reading tablet wars! Barnes & Noble is going after the Kindle with a new Nook, and Samsung is going after both of them with the updated Galaxy Tab, while Amazon is making the Kindle more attractive with the Lending Library, though major publishers aren’t on board. If publishers continue to drag their feet, it seems possible that self-publishing could come along to usurp them. The future might also bring e-textbooks and glowing screens.

7. The music industry just got smaller with Universal and Sony’s split purchase of EMI (Universal got the recording part, Sony the publishing part), though regulators still have to sign off. While Universal can celebrate that, it received bad news that a class action suit against them is moving forth; it accuses Universal of underpaying digital royalties, including on ringtones (which are still a big business). Sony, meanwhile, just has its eye on dominating the music industry.

8. Angry Birds has big sales and big influence, and now has its own store in Finland. And with physical game sales down (though Call of Duty: Modern Warfare 3 certainly did alright), such phone games are showing dominance. A new study out of Michigan State says playing video games can make kids more creative. Indeed, when I play Angry Birds, I often end up formulating very creative scenarios for demolishing my iDevice.

9. Did you know the internet died last week? Only for a few seconds, and only for Time Warner Cable customers, but still. Most aren’t missing Internet Explorer, and Microsoft is basically reduced to paying users to download it. Wikipedia might need to start paying editors, because many articles are missing citations (this article also cites a German Wikipedia backlog clean-up competition called Wartungsbausteinwettbewerb, which is the coolest word that will ever appear in WAYM).

10. Some of the finer News for TV Majors posts from the past two weeks: All-American Muslim Preview, All My Children on Hold, Covering PSU, Escalating Sports Rights, EAS Glitches, Harmon Responds, Twitter Involvement, AMC’s Laziness, NBC’s Struggles, Streaming Challenge, Student Awards & Scholarship, A La Carte Experiment, Sitcoms in Syndication, Raking in Retrans, TV Set Struggles, Good Wife PSA.

1. Twitter’s bidding value has reached $4 billion, pretty good for a service whose purpose its own CEO can’t even pinpoint. Another Twitter exec said there are no plans to parlay Twitter into a news network, but Mathew Ingram says in some senses it already is one (and have you watched CNN?), as is social media in general. Twitter can also be used to crowdsource a story for Tim Burton.

2. We’re finally (hopefully) done with two long, drawn-out movie studio stories: Disney has sold Miramax to Filmyard Holdings, and MGM can now officially relaunch itself anew. But we’re not yet done with the long, drawn-out story of who will take over the MPAA. For a time it was said to be Democratic politician Bob Kerrey; now the name is Republican politician Tom Davis. And we’re not sure what the future of the British film industry will be without the long, drawn-out Harry Potter series to rely on.

3. Awards season is shifting into middle gear: Winter’s Bone is really cleaning up, winning at the Gotham Awards and the Torino Film Festival and leading the Independent Spirit Award nominations, which also had a few surprises; the National Board of Review liked The Social Network best; Sundance has announced its competitive slate (and the out of competition fare); the Academy has released the animated and live-action short Oscar nomination shortlist; and Roman Polanski accepted a Best Director award from the European Film Awards via Skype.

4. Blockbuster is hoping a new ad campaign (“We’re not closed yet!”) and a new pricing scheme (“Hopefully you’ll return this late!”) will rescue it. In contrast, the only thing rising faster than Netflix is the volume of articles on the rise of Netflix, which leads David Poland to offer his familiar “Wait a minute” perspective, while Dian L. Chu wonders if a crash is possible, and Paul Carr wonders why the studios don’t like Netflix more.

5. Wii console sales have declined precipitously; at the Xbox’s 5^th birthday mark, there are no new consoles on the horizon; and Disney is shifting attention from console to online and mobile games. And why not, with games like Angry Birds garnering lots of money and new addicts.

6. Hard to keep track of all the piracy and copyright news lately: The US government has shut down over 80 websites suspected of piracy, Fox has gone after an online script trader, Viacom is appealing the YouTube case, Pirate Bay lost an appeal, prosecutors dropped a case against an Xbox hacker, the Supreme Court refused to hear an appeal by a 16-year-old illegal downloader, Google will try out new anti-piracy measures (which make Greg Sandoval wonder which side Google is on now, Team Copyright Owner or Team User), and China (Team China) is fighting intellectual-property abuse.

7. Google’s looking to make a library distribution deal with Miramax, part of a larger plan to feature more long-form content on YouTube. Google’s plan to acquire Groupon fell through, though, ending an already tough week that saw the company investigated for antitrust allegations by the European Union and having to respond to criticism that it helps corrupt businesses. But hey, at least it’s not MySpace.

8. A UK court ruled that paid news aggregator services have to pay newspapers when those services feature newspapers’ online content, even just headlines and short extracts, which could have significant implications (though the ruling will be appealed, of course). Something like Google News (and WAYM!) is ok because it’s free and ad-supported, not subscription-based.

9. Half of the Grammy nominations went to indie artists and labels, but Leonard Pierce says it’s more complicated than that. Spotify took a big financial loss last year, but Bruce Houghton says it’s more complicated than that. Fergie won a Billboard Woman of the Year Award; I wish it was more complicated than that.

10. Good News for TV Majors links from the past two weeks: Ad Volume Standards, The Netflix Challenge, DirecTV May Drop Channels, Walking Dead Closes Writers’ Room, Copps Criticizes Media, Good TVeets (#liesshowrunnerstellyou edition), Terriers Coverage, US Worried About Rep on Canadian TV, Net Neutrality Vote, Comcast Dispute, Attention Span Issue.