In my previous post, I pointed to numerous “new” things in The Force Awakens that should challenge a slipshod reading of the film as “mere” repetition or nostalgic pastiche and homage. Now, though, let’s look at the very terms and assumptions mobilized in the attack — pastiche, repetition, originality, and nostalgia.

First, it might be worth noting the significant irony that some people are only now concerned about a Star Wars film being full of pastiche. A princess must return to her people who are staging a rebellion against an imperial force; she is helped by an odd duo who seem there mostly for comic effect, and by a venerable old knight who must face off against his former second-in-command who went bad and now leads the imperial forces. Sound familiar? That’s the plot of Akira Kurosawa’s The Hidden Fortress. Kurosawa influences abound in A New Hope and its progeny (those Jedi do seem remarkably samurai-like, as does Vader’s helmet, no?). Yet of course Kurosawa was himself deeply beholden to John Ford and other westerns, another genre that is plastered all over A New Hope. Add some Flash Gordon. And some King Arthur and the Knights of the Round Table. And so much more. A New Hope was always a poster child for postmodern pastiche of pastiche of pastiche – and proof that movies could still be enjoyable and amazing while looking deep into a hall of pastiche-y mirrors.

Hidden Fortress & A New Hope‘s beginnings: bickering, funny lowly figures walk through sparsely populated landscape, telling us about the world as they do so. They disagree over which way to go, and split up. Each is picked up by slave traders, thereby reuniting them.

Indeed, and second, we could benefit from unpacking this ludicrous notion that any work of art must be “original” to be good, since absolutely nothing is (or could be) original. Everything learns from, and comes in the wake of, other texts. Sometimes this is direct (even the beloved Shakespeare struggled to create an individual plot of his own), sometimes it’s “just” scenes or characters or character types. But nothing is original. Rather, the value in anything comes from how it repeats and/or reworks. When we marvel at how fresh or original something is, we’ve usually realized a genre to which it belongs (through multiple other similarities and through repetition), and are excited to see a lone element or two of that genre reworked.

Vladimir Propp and some of his formalist colleagues would tell us, in fact, that the kind of exercise I conducted in my previous post – of walking through how a plot repeats another – can be done with all literature, all stories. At a certain level of abstraction, there really are a very limited number of tales to be told. And this idea is especially central to discussions of myth. Read Joseph Campbell’s The Hero with a Thousand Faces … and if you do, incidentally, you’re reading something that was a key influence on George Lucas, and hence on the very foundations of the original Star Wars trilogy. Repetition is key to myth, and, c’mon, it’s clear when A New Hope situates us in a world in which good guys wear white and bad guys wear black that it’s aiming to be mythic. So let’s not be surprised when we see heroes needing to storm the castle again. Or when we see the young upstart experience a moment of becoming on the battlefield again. When a great hero is struck down publicly again. Give me another 2000 words and I could use them simply to list moments when these events happen across filmic and television genres, Greek epics and tragedies, Shakespeare, Chaucer, Milton, etc.

Recently, the wise Nancy Baym told me that when we say two things are opposite, we’re actually saying that they’re entirely alike in all ways but one (otherwise, for instance, night and pencils might more appropriately count as opposites, not night and day). That’s worth thinking about here, since it suggests that fundamental difference is regularly structured upon and within fundamental similarity. In storytelling terms, therefore, that which is most amazingly “different”/“original” may be only a slight reworking of something else. We’re often doing things wrong as analysts if we’re looking for true, stark difference (the pencils instead of daytime), as instead there may be just as much value to be found in seeing how night and day are related yet still different. So, yes, Obi-Wan and Han both get struck down … but how are the integers of those scenes different in ways that evoke different reactions, from us, from the characters, by the story itself? In my previous post, I suggested that this “similarity” is far from it, since the emotional weight is different, the intent (of the victim, and of the killer) is different, the place it has in the narrative is different. Originality comes when an expectation is violated, but expectations are set up through similarity.

opposites?

Changing tacks, I’d also want to question what is being demanded of sequels and franchises in general here. It’s deeply perplexing to hear people angered and disappointed by a sequel doing things that the original did. Isn’t this par for course? When James Bond orders a vodka martini, gets a fast car with buttons that activate weapons on it, has a knock-down, drawn-out chase scene, or beds yet another woman, do we roll our eyes at how the film is just “fan service”? When we return to Godfather II and find out that it’s still a gangster film (yawn) obsessed with family members (oh, how original) who sometimes lie to each other and operate behind each other’s backs (never heard that before), while jockeying for power with other families or contenders (ripoff!), is this “fan fiction”? When Harry Potter has another Quidditch game that involves an amazing come-from-behind victory, when Katniss Everdeen must work her way through another set of competitors, when Bella Swan is still working out who she loves, is this all just pathetic repetition? Sequels repeat. That is what they promise to do. They are all “fan fiction,” if fan fiction is the act of taking many of the same characters or elements and reworking them with some new elements added. And unless a sequel radically violates the terms of the original world, narrative, or characters, it’s also always “fan service.” Using those terms to criticize a sequel, therefore, is too often indicative of the speaker’s derogatory elitist ignorance about fandom (aw, how cute that some people think all fanfic is “My Big Day at Hogwarts,” and don’t know about all the fucking and cuddling that Harry and Draco get up to in fanfic), but also betrays a very odd lack of awareness of the very point of sequels, like complaining that a eulogy just wouldn’t shut up about the dead person and their life.

Wow. How Fan Service. Such No Originality. So Repetition.

I wonder, though, whether The Force Awakens was misread by some viewers as a reboot not “just” a sequel. Certainly, sequels more usually follow fast on the heels of their originals, whereas The Force Awakens is many years “late,” as is more common with reboots. And whereas increasingly franchises lack a constant auteur figure, Star Wars was associated with George Lucas (and Twentieth Century Fox) for so long in a way that may have led some to see J. J. Abrams and Disney as necessarily “rebooting” the franchise, especially since Abrams recently (sort of) rebooted Star Trek. Reboots are all the rage, and carry with them a different set of expectations, namely that a fresh start of forms will occur. The narrative world should feel different, the key characters should be given new backstories or wrinkles. But The Force Awakens isn’t a reboot, and the prominent use of Harrison Ford, Carrie Fisher, and (to a lesser extent, at least in trailers) Mark Hamill in promotional materials should’ve made that clear: the gang was getting back together. In the absence of announcements that, say, The Rock was going to play Han, or that Kristin Schaal would play a reinvented Leia, there was no fakeout here: The Force Awakens was sold as a sequel. The most prominent line across many of its trailers was Kylo Ren’s “I will finish what you started,” and one of them ended with Han pronouncing, “Chewie, we’re home.” Those lines subtly (or not-so-subtly?) alluded, too, to the franchise’s need to overcome the prequel trilogy, to reset, and to get back to basics.

As my previous post suggested, The Force Awakens does have a lot that’s new, the world is slightly different, the stakes are revised, and the key narrative and character dynamics are not carbon copies. But even if we acknowledge the significant repetition, mythic resonance, homage, pastiche, and loop-backs, none of those should be the grounds for castigating a text. So by all means say you didn’t like the characters, the feel, the pacing, or any specifics. Snoke sucks in totality, for instance (the name alone is stupider than even “Jar-Jar”). The fact that one sanitation stormtrooper knows how to destroy Starkiller Base is a ludicrous plot-hole (maybe all those Bothan spies wouldn’t have died finding plans for Death Star 2.0 if only one of them had thought to ask the dude cleaning the toilets how to destroy it). There’s more. Or by all means criticize how any plot element was redone and didn’t work as well (or at all) in the reworking. Part of my problem with Starkiller Base is that as new as it is in some ways (a supergun rooted in a planet, that siphons energy from the Sun is somewhat fresh), it violates what we’d expect from the third in a sequence, being bigger and better, yes, yet having far inferior defenses (2.0 was harder to destroy than 1.0, but 3.0 is way too easily destroyed). Or, as strong as the team of Rey, Finn, and Poe are in other ways, I worry that they’re not particularly fun, and that we just killed off Han the Fun Bringer. But the attack on the film as a repetitive, unoriginal clone is replete with erroneous, idealistic notions of originality that simply don’t hold up, and that critical scholars should be able to cut through.

Snoke sucks

Finally, and changing tacks again, there’s the critique of this being nostalgia. As I noted in the last post, this alone is an interesting admission that The Force Awakens is different, since A New Hope was more definitively future-focused. Nostalgia is too often used clumsily in regular speech, though, used to mean “a desire for repetition” or “a desire to go back,” yet without realizing that nostalgia always carries an element of pain, emanating from the realization that we can’t go back. There can be great warmth in nostalgia, and some versions of it aim only to revel in that warmth (cf. Happy Days). But handled well, nostalgia should encourage reflection, not only on the fact that we can’t go back because of time’s onward march, but on the idea that the time, place, or feeling that we want to go back to was never really there.

Consider Kylo Ren, who holds onto the melted mask of his grandfather, and who looks to it for guidance and support. We all know this to be a pathetic act, partly because, well, speaking to a melted mask isn’t entirely healthy, but mostly because we know his grandfather well. Anakin went to the Dark Side, destroying many good people in the process, killing kids in the process, and allowing fascism to rise. He lives up to his destiny to “bring balance to the Force” in his last moments, but overall his life was unequivocally tragic. He wore his mask, no less, not strictly speaking to be bad-ass and masked, but to hide a scarred face, to support his crumbled body, and to hide his last vestiges of humanity. For Ren to want to be Vader, to walk in his foot-steps, to “finish what he started,” is thus deeply misguided to say the least, and shows as much misunderstanding of history as does an average Tea Party rally. Ren is a figure suffering from nostalgia, mired and trapped in the past that he has created, not a real past. And yet when his father Han calls for him to snap out of it, Ren acknowledges that moving back in time isn’t possible. That whole scene, no less, is marked with futility – precisely because we’ve seen the original trilogy, we know when Han steps out onto that platform that he’s dead, and as he appeals to Ren, we know the appeal will fail. There is no going back.

Things My Grandpa Did, by Kylo Ren

To be fair to The Force Awakens’ critics who allege woeful nostalgia, though, they’re not talking about nostalgia within the diegesis per se; they’re talking about nostalgia for the original films. Abrams certainly gives us Han and Chewie in the Falcon again, X-Wings destroying enemy bases, lightsaber battles in the dark, and even iris and wipe edits, but he also denies us some pleasures in thoughtful ways that conform to this interesting, reflective type of nostalgia. Take Han and Leia. We don’t get much of them bickering playfully and in a somewhat sexually charged way in The Force Awakens, and we don’t see them living happily ever after. We see them hug, but with Leia’s eyes full of loss and sadness. They reflect upon the fact that their relationship wasn’t strong enough to survive the loss of their son, and in their reflections that they each responded by “going back to the only thing I was ever any good at,” there’s an admission that they weren’t good at being with each other. There’s an acceptance of this, moreover, and Abrams never poses the state of their relationship as something to be resolved or overcome. I find a painful beauty in that. Nostalgic? Yes. But not at all repetition, nor a return to the way things were; instead, a message that the only (open, obvious) couple that the original trilogy gave us wasn’t a princess and her knight destined to live happily every after, and that maybe we don’t need a princess and knight to live happily ever after (since neither is “broken” per se).

Just like old times??

The film isn’t just an exercise in the gleeful nostalgia of going back to where we were, and it has a more complex relationship to time and to the pasts in and of the film. The Force Awakens engages with nostalgia, but it is a thoughtful engagement, not at all the “aw, geez, isn’t it nice to be back where we started?” nostalgia that the disdainful criticisms of it suggest.

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Let me conclude by reiterating that I don’t intend anything here to demand that The Force Awakens is an amazing film that must be revered. But to attack it front-on as an exercise in mere repetition, loving and uncritical nostalgia, and pastiche is, as Admiral Ackbar would tell us, a trap, since those pesky shield generators are still up. If you want to dislike it, go for it, but avoid an attack that idolizes a whacky notion of originality, and/or that rests upon on a misguided understanding of what repetition and nostalgia are.

Since the release of J. J. Abrams’ The Force Awakens, the Internet has been alive with complaints about it as an exercise in nostalgia that revels in mere repetition, pastiche, photocopying, etc. (I’d cite some examples, but at this point it’d be like citing examples of cats being popular on the Internet: you can find these complaints anywhere). Sometimes, these ooze with contempt for fandom, writing the movie off as “fan service” or “fan fiction,” as if that’s the worst thing anything could ever be. Some such posts and reviews rehash the tired, ancient, and utterly insipid suggestion that anyone who enjoys a blockbuster Hollywood franchise film is a brainless sheep, grazing here in the pasture of Farmer Walt. Others are less unkind to the audience, but instead regard themselves as offering aesthetic critiques, arguing that there is “nothing new” and wringing their hands about a culture of repetition.

I want to respond to and engage with this line of attack. I don’t intend this as a defense per se – since the film obviously has many lovers whose gushing praise of the film is as prevalent as the attack, and since I think the film is going to be just fine (understatement alert). Nor is this a plea for critics to come around and see the light, since they’re welcome to dislike the film. Rather, it’s interesting to stop and think through what’s being said about originality, nostalgia, franchising, and repetition.

In this post, I’ll discuss what is in fact new, then in a follow-up post I’ll ask “so what if there’s repetition?” and explore the bizarre criticism that The Force Awakens looking and feeling like A New Hope is contemptible. To discuss what’s new in the film requires getting into its guts, so this post will focus heavily on the plot and characters, whereas the next one will examine broader issues separated from that plot and those characters, of repetition, sequels, and originality.

A warning – spoilers abound. Don’t read past here if you don’t want to be spoiled (but also, hey, it’s been out for three weeks now. If you don’t want to be spoiled, go see it already).

To begin, let’s acknowledge that the film does indeed engage in quite a lot of repetition with variation. The (1) First Order is catching up with (2) Poe, who is believed to have important information regarding the whereabouts of a lynchpin of the (3) Resistance efforts against it, when (4) BB-8 is set loose on the desert planet of (5) Jakku with said information. Our young desert-dwelling hero with a mysterious past, (6) Rey, stumbles into an alliance with (7) Finn, and the old warrior (8) Han Solo, while that pesky evil organization engages its mega weapon, (9) the Starkiller Base, to destroy (10) many planets, to show its supreme fascist power. Positioned within the evil organization, and following the leadership of (11) Snoke, and alongside numerous Brits in grey uniforms, is the disliked Sith figure of power and malevolence, (12) Kylo Ren, who has a fondness for helmets and dark clothing. After encountering numerous interesting species, some friendly some dangerous, our heroes find plans to destroy this nasty base, team up with the x-wings to do so, and in a race of time to see who will strike first, the good guys or the bad guys, yay, the good guys win and destroy the base, but not before the nasty Sith faces off with an old frenemy and kills him, much to the horror of our onlooking heroes. Replace those numbers with, respectively, the Empire, Leia, the Rebellion, R2-D2, Tatooine, Luke, Han, Obi-Wan, the Death Star, Alderaan, Grand Moff Tarkin, and Darth Vader, and you have the plot of A New Hope. So, yes, there is definite overlap.

What’s new?

A lot of scenes, while ostensibly similar, carry vastly different weight precisely because they’re happening in the seventh movie of a franchise that is now 38 years old. Saying that a scene is “the same” as one in A New Hope is like saying a 60s style diner is “the same” as a diner one would actually have visited in the 60s, when of course it’s not – time has intervened and history has added and edited meaning. Maybe that diner you used to eat in as a kid looks just the same, but its neighborhood has changed, the owner has wrinkles, the people sitting there are no longer choosing between it and twenty other similar diners but between it and a Thai place, Chinese takeout, arepas from a food cart, and so on, the restaurant has its own stories, and thus you’re simply wrong if you think you’re reacting to it the same way as you used to. When context changes, meaning changes, and this script would surely have been written with an awareness of context changing. Add “small” changes, since this is not repetition – it’s repetition with variation – and add history, and a great deal changes.

The Force Awakens situates us in a galaxy where fascism and evil seem doomed to return, to hold the day, as a constant threat, even when we thought it was vanquished. By comparison, Leia’s Rebellion in A New Hope has been fighting the Empire for how long? Star Wars fans can now answer that question precisely, but when the film came out, we didn’t know whether it was a recent threat or a long-running one. This changes the stakes considerably, and proposes a bleaker, darker world, one that is further signaled by relationship failures and by loss – Han and Leia didn’t live happily ever after, they lost their son, Leia lost her brother, we all lose Han (and where, really, is the parallel there? The worst unplanned death of a good guy in the original trilogy is who? Porkins? Random Ewok #8? Han’s tauntaun?), and Rey feels the absence of her parents as Luke never did. Tears are shed. The kids with whom I watched The Force Awakens the second time found the movie a downer, and many adults did too, whereas A New Hope is effervescently upbeat.

Our bad guy is different too. When we encountered Vader, he was something of a solitary figure, derided for practicing an obscure religion, and simply A Bad Guy; by contrast, Kylo Ren not only follows Snoke, a Sith Lord, in a way that automatically privileges him over his fascist ginger (am I the only one to see a South Park reference here?) counterpart, and that puts him in a long line of Sith, but we know at this point in the franchise to assume that bad guys have good struggling within them, so we’re asked to relate to him differently. Vader, moreover, is confident and assured: he doesn’t run anywhere, he just strides; he never questions himself (till Return of the Jedi); he seems certain of victory. Kylo Ren, though, is replete with weakness, sensed by Rey when she backwashes his mind-reading trick; he rages like an angry toddler; he shows off; and for half the film he has his mask off, making him more human than Vader. Defeating him therefore seems to require a wholly different bag of tricks than defeating A New Hope’s Vader.

Or take the much-discussed killing of Han, reminiscent of the killing of Obi-Wan. When Obi-Wan’s killed, he’s had about fifteen minutes of screen-time, if that. By contrast, when Han’s killed, he’s arguably the most beloved character in a 38 year-old franchise, somebody who many audience members may’ve imagined they were on the playground, may’ve (should’ve?) even had crushes on. And since it’s Harrison Ford, he’s also Indiana Jones. Comparing the emotional impact of their deaths is thus plain silly. Let’s remember, too, that Obi-Wan wanted to be struck down – his little smirk before he stops fighting is one of the best parts of A New Hope, as is his mercurial threat that striking him down will only make him stronger, and the suggestion that Luke’s meant to watch, that Obi-Wan’s death is a sacrifice in aid of some future gain. Barring major new information, though, Han’s just dead: he won’t be appearing in ghost-form in a swamp near you anytime soon. He doesn’t do it to help Rey along a path. Obi-Wan doesn’t appeal to Anakin as his old friend, as Han appeals to his son; Obi-Wan is sure either than Anakin is gone or that he can’t bring him back except through death, whereas Han wants to bring his son home and thinks for a minute that his appeal is working.

Importantly, too, A New Hope is governed by young people, and brims with youthful desires to become someone, to grow up, to create something new, and to throw off the shackles of old guardians. Uncle Owen is unlikable for holding Luke back (as is Grand Moff Tarkin for holding Vader in check, for that matter), and Obi-Wan is exceptional precisely because he plays the role of cool uncle saying that Luke should go ahead and train as a Jedi, travel the galaxy, leave home. There’s more than a touch of the sixties in these folk. The Force Awakens, by contrast, respects and reveres its elders. Only Kylo Ren rages against his parents, and we as an audience are presumed to side with those parents. The film is quite tender in its brief treatment of Leia and Han as an old couple, Mark Hamill’s face in the closing scene is worn down by time, even new character Maz has a wisdom to be heard. Ironically, in other words, when critics say The Force Awakens is drenched in nostalgia, they’re noting that it’s operating in a very different mode from the future-centered New Hope.

And then there’s Finn, Rey, and (the admittedly under-developed) Poe. I can’t help but notice that an overwhelming amount of the attacks on The Force Awakens offering “nothing new” are from white guys, who clearly don’t get why it might matter that the franchise – the most successful franchise in media and merchandising history, no less – has just been entrusted to a Black English man, a White English woman, and a Guatemalan-American man. This is massive for identity politics. Perhaps not unique, but big. Especially for a franchise that has often relegated people of color to being comic fodder or the basis for stereotyped alien races. As a kid playing Star Wars, I was invited to play a host of white mostly-American figures (or the Black Bad Guy), but if kids are playing Star Wars now, they’re presented with a much wider range of options.

Finn appears in my plot parallel exercise above as a counterpart to Han, but is not at all Han. He’s a defector – a role entirely new to the films – not a rogue. Being a defector invites us to think about the ethical positioning of being part of the First Order, in a way that none of the original movies ever cared about, and in a way that immediately positions him as principled, whereas Han’s principles are notoriously questioned throughout A New Hope. Finn’s not as sure of himself as is Han, and he’s arguably allowed a wider range – brave, crack shot, scared, tentative, funny, impulsive, controlled, along for the ride, ready to act.

Rey, meanwhile, is the movie’s centerpiece. There are some nominal similarities to Luke, but she’s so much more capable, less whiny. The schtick surrounding her annoyance at Finn taking her hand tells us a lot about her independence. The Force is stronger in her, as is having her shit together. And let’s be honest that Daisy Ridley runs circles around Mark Hamill’s rather poor acting from A New Hope. Her Rey is the first bona fide hero in the filmic franchise: I count Han and Obi-Wan as sidekicks, Luke was too dithery and needed two films to get up to speed, and Episodes I-III’s Anakin was so horribly acted that he just existed as a long, stale filmic fart. Despite being the film’s clear hero, she doesn’t destroy the Starkiller Base, nor does she defeat the bad guy, and yet she offers a stronger spine for the next two films than Luke ever did.

I could go on about all sorts of little changes, too, but each of the above changes tone, theme, and stakes.

The Force Awakens isn’t just A New Hope in slightly newer clothing, therefore. But in the next post, I’ll allow the critics the day, assume it is or that my comments above aren’t convincing, and I’ll then ask, “so what?” Why are people bothered that Film #7 in a series seems a lot like some of the earlier films? And what might they be overlooking about how storytelling in this mode works?

I am not sure if I have ever bore witness to such a flurry of fan activity and creativity within such a short period of time. Given that the trailer debuted just over two weeks ago (although I am writing this after merely seven days), it astonishes me how quickly ‘24-7 always on’ digital fandom reacted and began posting comments, videos, parodies and artwork to continue constructing the Star Wars: The Force Awakens (or Episode VII) text twelve months before its December 2015 release.

I am currently working on a book-length study of the latest phase in Star Wars history. Tentatively titled, A New Hope?: Digital Fandom and the Star Wars Renaissance, I have been tracking how paratexts—whether producer- or viewer-generated—discursively surround the Star Wars text and how this interplay between audience and industry generates meaning and value creation. I began the first part of this project in 2012 when I conducted an audience research project to gauge fan reactions to the sale of Lucasfilm to Disney.

During the research process, I discovered that for many fans the Force Awakens text had already begun despite the fact that, at the time, there were no plans for the Star Wars Saga to continue in film (“officially,” at least). As Henry Jenkins pointed out in the seminal Convergence Culture, fans were “determined to remake it on their own terms.” More than this, however, fans were determined to “continue” the saga as well as “remake” it. Now that the sale of Lucasfilm to Disney has opened up the ostensibly “closed” text for further adventures, how will fans continue to play with the Star Wars brand within participatory culture?

Within hours of the trailer’s release, fan vids and art began to surface in cyberspace. Live reactions were filmed and uploaded to YouTube: some of these were intensely emotional, while others were fan parodies of fan reactions (usually of those who visibly wept), and others were negative or indifferent (like the Amazing Atheist who maintained that caution was the best approach citing the Prequel Trilogy as evidence of how things could go horribly wrong). ZachFB Studios uploaded a home-made version of the trailer as homage created entirely with LEGO, and numerous others followed suit.

There were many criticisms of the new lightsaber with its cross-guard judged by many to be ‘unrealistic’ and lacking sufficient rationale—in his own breakdown on The Colbert Report, Stephen Colbert pointed out one fan who tweeted “hilt on lightsaber stupid and impractical childhood ruined everything ruined!!!1!”

Fan art – once again, within hours — was uploaded via Instagram and Tumblr with links provided on Twitter and Facebook.

As Jonathan Gray and Jason Mittell have previously argued about fans of Lost, “spoilers” are often actively sought out as an integral feature of the fan experience. Lucasfilm carefully control the release of snippets of information to orchestrate a viral campaign that seeks to stimulate awareness of the brand to create a fever pitch as lead-up to the actual release of the film. Whether or not photographs of the Millennium Falcon or other concept images were “leaked” by Lucasfilm or via other methods—such as Latino Review reporting that set photographs were stolen by a Rebel Alliance of fans who used “affordable home drone technology” to swoop over locations and provide the world with snapshots of X-Wings and so forth—is difficult to determine. After all, this could be part of the plan to drip-feed the audience with tantalising teasers to turn us into Star Wars junkies all over again. Conversely, as Matt Hills suggests in a study of Sherlock spoilers, part of the attraction for forensic fandom is to assuage ontological anxieties about the fan-object, especially when the “idealized object is potentially threatened” by seeking out spoilers to mediate and monitor whether that which is being created matches up with a platonic textual authenticity. For many fans, the idealized object is, indeed, “threatened” (read: prequels) and this—to quote Hills—”working through of possible threats” is negotiated by paratextual exegesis and excursions into spoiler territory.

In the week following the trailer’s release, the mysterious figure know only by the nom de guerre “Spoilerman” leaked alleged, crucial plot details about The Force Awakens (which I could not help but read—I blame research, as despite being someone who usually avoids spoilers of any kind, I found that I could not help myself!). Once more, whether or not this clandestine “Spoilerman” is anything but a Lucasfilm/Abrams plant is difficult to ascertain; however, within the so-called spoiler itself, we are told that “fake” paratexts will be leaked periodically to misdirect and confound the sniffer dog-fans so that no one can be entirely sure what is real and what is not, suggesting there may be something rotten within Spoilerman’s “spoiler” itself.

As a researcher, the rich and creative fandom discursively surrounding a text that does-not-quite-exist yet—although Gray would no doubt argue that this is all part of the text—provides a mélange of data. Methodologically, however, worms are crawling everywhere. This is what I am thinking through at the moment as I seek to conduct an audience research project that is rather ambitious by looking at what Paul Booth has described as “transgenic media.” Instead of focusing on one platform, I want to bring in examples from Twitter, Facebook, Youtube, Instagram, and so on, while also speaking directly to fans leading up to, and including, the release of Star Wars: The Force Awakens.

This much is certain: Episode VII is in full swing, and we’ve only seen 88 seconds of footage.