Obama’s statement calling on the FCC to implement the strongest possible net neutrality regulations in its Open Internet policy proceeding is significant for many reasons: how unusual it is for a sitting president to dive so deep into the weeds of communications regulation, the influence it can have on the policy the FCC actually adopts, and (amazingly) just how right on the President is in his plan. Obama’s net neutrality statement is also especially important, though, for what it signals about the politics of media policy: a legitimate social movement is pushing for fairness and equality in internet access by engaging in historically corporate-dominated policymaking processes and strategically “boring” regulatory discourses to successfully bring undoubtedly arcane yet crucially political media policy issues to the front and center of the national political stage. Simply put, the President wouldn’t jump this far into this fight with powerful phone and cable corporations and their allies in the incoming Republican-controlled Congress (and perhaps even the FCC Chairman he appointed) if it weren’t for wide public pressure to act boldly on net neutrality. The FCC is an independent agency that doesn’t have to answer to the President, so it remains to be seen if any of this is enough to shift the Commission’s current direction in Open Internet rule-making— right now toward a (likely untenable) attempt at compromise through a “hybrid approach”— but at the least it is heartening to see such prominent attention to obscure issues like paid prioritization (known as internet “fast lanes”) and Title II reclassification (somewhat misleadingly being called “utility regulation”).

In Obama’s statement, he surprised nearly everyone by laying out in unambiguous terms an Open Internet policy plan that would deliver pretty much exactly what most net neutrality advocates (myself included) have seen as what has been needed all along: a clear-cut set of rules against blocking and discrimination that apply to both wired and wireless broadband providers and prohibit paid prioritization “fast lane” deals with online content providers, all based in a “common carriage” regulatory framework with legal authority from Title II of the Communications Act. (Yes, this is the super nerdy, but now increasingly central, terrain on which this battle is being fought!) This is a stronger set of rules than those proposed by FCC Chairman Tom Wheeler this past spring and the rules that were previously adopted by the FCC in 2010 but struck down in court in January. As I explained in a post here in the aftermath of that case, the reason why the 2010 rules failed in court (and in enforcement) is that they were not implemented with appropriate legal authority to regulate openness and equal access and if the FCC wants to move forward with meaningful and sustainable net neutrality policy, it has to reclassify broadband. What the Commission needs to do— as called for by advocates for strong net neutrality, now including the President— is to implement Open Internet rules through Title II, where the Commission has authority to regulate essential infrastructure for two-way communications (which internet access clearly is).

This traction in the political debate around net neutrality comes as a result of a popular movement that has seen nearly 4 million public comments to the FCC’s Open Internet proceeding (a record-breaking total, of which up to 99% were in favor of net neutrality), protests and demonstrations both online (like the Internet Slowdown Day) and offline (like occupations of the FCC building and even Chairman Wheeler’s driveway), and John Oliver’s tour-de-force explanation and call to action. All of the public participation in the process (just like the President’s) may not even count for much to the FCC, but it has worked to shift the discursive terrain of the issue and, therefore, the range of possible policy action. Chairman Wheeler has backed away from his initial weak proposal and is now hinting toward wireless broadband regulations and at least partial reclassification.

Right now, though, the FCC is stalling while it decides what to do and its next move will come no sooner than 2015. For passing strong Open Internet protections, Wheeler has the votes at the Commission (with two pro-net-neutrality Democratic commissioners to make a majority with him) and now political support from President, but he may be waiting for more backup from the bigger tech industry players like Google and Facebook, which have been conspicuously quiet in this round of the fight. Strong public pressure will continue to be key to keep up this progress toward meaningful net neutrality policy.