2) I was wrong about “NeXtBox,” but at least the “Xbox 720” people were wrong, too. The Xbox One is coming, and word on the street is it wants to replace everything hooked up to your TV someday, or at least before Apple can. While that’s been Microsoft’s goal for some time now, don’t expect changing the device to change the service. If you’re like me, though, it’s still primarily about the games, so don’t trade in your 360. If you’re even more like me, it’s also about committing yourself to one brand over another, even if you own multiple systems per generation. Back in the day, I was a Sony person, thanks to Kojima-san and company. (That theme still gets me riled up…) Look for a gritty, futuristic War Horse reboot for the new home entertainment system (or not). And, because it can’t be stressed enough, won’t someone please think of the archivists?!

3) A few bits of news from the world of apps caught my eye since the last post, making me wish that I owned a smartphone. (App-arently – anyone? – I’m not contributing to the elimination of the Digital Divide.) First, everyone makes apps for iOS, even you (but not me). What’s available these days? Well, you can watch ABC and be counted at the same time. Or you could tell secrets to strangers. Or you could get your carefully considered drink on. Or…you could scare yourself silly incrementally. (Narratologists, take note.) Just trying to keep up with the latest thing? This little trick might help you out. It’s not enough to have the app, though; you’ve got to use it! For example, you, too, can be a Vine auteur with the right idea and a little attention to detail. And, in case you’re keeping track of how they’re keeping track, here’s a little information about how downloads get counted. Maybe someday I’ll be a statistic …

4) Johnny Lawmaker turned his eye on a few media giants over taxes since the last post. Apple CEO Tim Cook defended his company’s accounting practices on Capitol Hill. Elsewhere, Cook played up Apple’s plans to bring some of its manufacturing back stateside, which may or may not turn out to be a long-term commitment. Google suffered a drubbing from government officials across the pond and responded, “You make the rules, not us.” (I’m paraphrasing.) And because I don’t want Microsoft to feel neglected, I’ll pass along this story, too.

5) Back in the States, Google was making litigious eyes at Microsoft over the latter’s YouTube app for Windows Phone, which prevents advertising from standing between you and a chimpanzee riding on a segway, the dapper monkey, and Muppet Show bloopers. Microsoft had a cheeky response ready, but eventually the two companies made nice. Speaking of litigation and YouTube, no luck for copyright holders looking for a class action suit against the site. Oh, and happy birthday, YouTube!

6) While governments are trying to keep media and tech companies honest, the White House is dealing with some recent bad press (too easy?), which got me thinking about who’s watching whom and how. (It’s Ozymandias, using his supercomputer.) The New Yorker launched Strongbox and made the software (developed by the late Aaron Swartz) available to other news organizations. A Congressional caucus working on issues of privacy had some questions about Google Glass, and Google had preliminary answers. Meanwhile, the CIA continues to just act natural, the Aussies experiment with web censorship, South Africa finds another peaceful use for drones, and I’m eagerly anticipating 2015. To quote Ron Swanson: “It’s a whole new meat delivery system.”

7) In the span of two weeks, it became impossible to avoid hearing about Yahoo’s intentions to acquire Tumblr, speculation ran its course, the deal became official, and the analysis  began. $1.1B is a lot of money, and I hope Yahoo gets what it thinks it’s paying for. It’s definitely getting what it knows it’s paying for.

8) Cable providers are circling Hulu. First it was Time Warner, then it was DirecTV, along with Amazon, Yahoo, Chernin Group, and Guggenheim Partners, which also happened to be advising Hulu’s owners about a possible sale as far back as mid-April. All of this reporting and speculation is incredibly premature, though, but isn’t it fun?

9) Speaking of TV, did you know there’s a renaissance on? If you’re feeling sluggish, perhaps this’ll anger up the blood: “Conformist, passive and disengaged was the traditional spectator – proactive, inquiring and interventionist is the new spectator.” Sorry… no more of that. What has been on many minds is binge-viewing. Don’t trip over the buzzwords sure to follow that discussion. “Hyperserial,” for example. And don’t forget the classics! Before there was Walter White, there were Pauline, Elaine, and Helen! Reboots all around, say I! Get ready for the PSAs, too: “When you binge, you’re not just hurting yourself.”

10) Speaking of binge viewing, as I write the final countdown has begun. Vodka rocks and toast all around! (Just like Tobias.) E-books continue to gain on real books, but (IMHO), sleek is not as sexy. Choose your poison to match the contents of your book/media shelves. Disney’s temporary insanity may have ended. The newest member of Wyld Stallyns has revealed herself. And physics continues to be awesome!

Before we dig into any analysis, though, let’s review the basic story of what happened. In January 2012, Yahoo hired PayPal President Scott Thompson to replace Carol Bartz as CEO of Yahoo. Thompson’s appointment was meant to signal a renewed emphasis on technological innovation for a company that both Silicon Valley and Wall Street commentators believed had lost its way through an overemphasis on media assets and content (symbolized by longtime Hollywood executive Terry Semel’s reign as CEO of Yahoo from 2001 to 2007).

A mere four months later, however, an activist Yahoo shareholder revealed that Thompson misreported his credentials on the bio he presented to both PayPal and Yahoo (and that these publicly traded companies filed with the SEC). Thompson claimed he graduated from Stonehill College in Massachusetts in 1979 with a bachelor’s degree in accounting and computer science. Thompson graduated from Stonehill but not in computer science. Computer science didn’t even become an undergraduate major until four years after Thompson graduated.

Thompson blamed the error on the head hunting firm that first brought him to PayPal. In response, the head hunting firm brought to light a 2005 e-mail in which Thompson explicitly stated he’d received the computer science degree. Thompson resigned as CEO days later. And then the Facebook IPO happened—or, some might say, didn’t.

Reflecting on Yahoo’s resumegate, I can’t help thinking about the culture contrast between the media and technology industries. It’s a contrast I observed up close—having lived for six years in LA and just spent the last year in Silicon Valley. Scott Thompson emphasized his vision for Yahoo as a technology company, but resumegate may have never occurred if he had embraced the Terry Semel view of Yahoo as a media company. The Hollywood film and television industries place a greater value on hustle and experience than credentials. As Patrick Goldstein pointed out last year, people without college educations occupy some of the industry’s most powerful positions. I’ve met more than one Ivy League graduate in LA whose voice turns to a whisper when they say where they went to school—as if any open acknowledgement of a Brown or Harvard degree might signal that they are self-entitled brats and lack the drive it takes to succeed in a dog-eat-dog business.

Of course, college dropouts also started some of the world’s most successful technology companies (Apple, Microsoft, and Facebook are three well-known examples—and if you’re willing to count Stanford PhD dropouts, then you can add Google to the list too). However, these companies employ thousands of engineering and computer science PhDs, some of whom have risen to Silicon Valley’s top executive ranks. Moreover, as Ken Auletta points out in his great book on the clash between old media and new media, there’s a culture of the “engineer as king” at Google and the other leading tech companies of the early-21st century. If you understand both code and the marketplace, if you can simultaneously explain why a product is needed and its engineering from top-to-bottom, then you can be a member of this club. Larry Page may even give you a few minutes of his time. And it’s in this industry culture that we can imagine Scott Thompson sitting at his keyboard and inflating his bio. I graduated with degrees in accounting and computer science. I’m a competent manager and an engineer. I’m one of you.

Yahoo’s resumegate speaks to the different industry cultures of Hollywood and Silicon Valley, but I would also argue it says something about our larger contemporary culture. In any number of jobs today, it would be handy to have that background in computer science. This is certainly true in humanities higher education—where one of the only growth areas for tenure-track jobs are positions that involve both the study and application of digital technologies. Wouldn’t it be great if, like the protagonists of The Matrix, we could instantly download how to program in Java, along with how to pilot a helicopter, into our brains? This sure would have saved me a lot of time over the last couple of years as I learned more about code through borrowing Dummies Guides from the library, watching online tutorials, and bombarding my father-in-law (a bona fide computer engineer and very patient man) with questions.

There’s no quick Matrix-style fix—and, even if there was, we should be skeptical about the payoff we would actually derive. In her recent book Programmed Visions: Software and Memory, Wendy Hui Kyong Chun incisively critiques the “empowerment” and “form of enlightenment” that contemporary culture associates with knowing how to code. It’s this vision of empowerment, enlightenment, and wealth the fuels the sense that we all could just be a few computer science classes away from founding the next billion-dollar tech company. At the same time, we should acknowledge that learning programming can be extremely rewarding—especially on a smaller scale, where the reward is knowing you’ve created something that someone else finds useful or the simple satisfaction of understanding a piece of syntax that six months earlier you found hopelessly confusing. Most often, I find the reward is spending even more time struggling in front of a computer because I’ve solved my initial problems and moved onto bigger, more complicated ones.

I’ve come to find computers more humbling than empowering. I suspect that Scott Thompson, in his own way, would agree with me there.

1. The fight over the R rating given to the Weinstein Co.’s Bully is intensifying, and as many rally around the film, it’s looking like it will be released without a rating. Getting slightly less attention, as any non-shirtlessness story tied to Matthew McConaughey will, is the NC-17 rating given to Killer Joe for violence and sexuality. Meanwhile, Lionsgate UK (ding!) trimmed seven seconds from The Hunger Games to drop the restricted age limit from 15 to 12.

2. Iran cancelled a planned celebration of Oscar-winning director Asghar Farhadi, with no indication why, but Farhadi still says he loves Iran and will never leave. Well, except maybe to make films, and he thought Paris looked like a good place for that. He might notice while he’s there how France has celebrated Oscar-winning actor Jean Dujardin.

3. The Guardian’s David Cox says Hollywood is courting older viewers now who don’t want special effects-laden blockbusters (ah, so that’s why John Carter bombed…or did it?). But theaters are still courting youth and their ever-present mobile phones, and Hollywood is offering any number of ways to watch movies on handheld devices, including wristwatches. (Somehow I don’t think a movie-viewing wristwatch is something I should get grandpa for his birthday this year.)

4. Wal-mart announced its “disc to digital” service for Ultraviolet, which could be make-or-break for UltraViolet, but Peter Kafka thinks it will be a tough sell given the various restrictions and inconveniences that come with it. But as a recent ruling against DVD-ripping technology Kaleidescape indicates, restrictions and inconveniences are the rule right now.

5. Nielsen stats say over half of US households have current gaming consoles in the home and gaming on mobile and tablet platforms is on the rise, and it looks like we’ll also have a new Xbox as an option by 2013. If we end up unhappy with our Xbox games, apparently we can sue the FTC over them, as gamers frustrated with the ending of Mass Effect 3 have done, though the game’s executive producer defends the ending and other perceived failings of the game.

6. More interesting stats courtesy of Nielsen: More women than men are blogging, and just over half of bloggers are parents with under-18 kids in the house. That might be related to why so many are impatient with slow-loading websites. But just imagine how tough it is to be a blogger in one of the Internet Enemies countries.

7. We’re not quite sure yet if tablets are hurting e-reader sales, and we’re not quite sure yet about how Kindle Singles are selling or how much money authors can make from them exactly, and we’re not quite sure yet if the Department of Justice has a case to make against publishers for colluding with Apple, and against Amazon, on e-books prices or even what e-books should cost. But we’re getting there.

8. A UK college student is being extradited to the US to face copyright infringement charges for hosting links to pirated media on his website. This is leading to a larger conversation in the UK over extradition laws, reaching all the way to the highest offices in each land.

9. Yahoo is suing Facebook over patents. Facebook says it’s disappointed and plans to fight back, though some expect Facebook to eventually settle or outright buy some of Yahoo’s patents.

10. Some of the finer News for TV Majors posts from the past few weeks: Luck Cancelled, Community Ratings, 2011 Ad Revenue Down, BBC Downloads, CW Shortens Delay, Return of The Killing, Amazon-Discovery Deal, Viacom Blog, Aereo Countersues, Netflix Branding, Mad Men & Weiner, Pay-As-You-Go Service, Teens Watching More, New UK Channel, Netflix & Apple, Ownership Rule Countered, Death of Cable.

1. The NY Times says Hollywood’s summer was bad; the LA Times says Hollywood’s summer was strong. Resolving this East Coast-West Coast feud is David Poland, who rips the NY Times for ridiculous spin. The Midwest’s Kristin Thompson argues that 3D had a rough summer, but drive-ins are still somehow holding on, plus now so-called microcinemas are coming on strong.

2. Lionsgate is finally free of its stalker, Carl Icahn, but who knows where it goes next. The Wrap analyzes where Revolution Studios went, and more European producers are increasingly saying they don’t need Hollywood to get where they want to go, yet many are going to Toronto rather than Venice in order to get American attention. Venice was good enough for the graphic Shame (full frontal Michael Fassbender!) to grab American attention: it’s been picked up by Fox Searchlight. (And Fassbender won the top acting award for his, um, performance.)

3. Wal-Mart claims it’s happy to work in tandem with Netflix, not against it, with its Vudu video service, but it earned a strategic victory in defeat from a lawsuit. Netflix might have to step up its lobbying spending even more to keep its edge, and it’s also seeing what it can do in Latin America, taking on another piracy hotbed. The Weinstein Co. is now embarking on a video-on-demand effort, and Kevin Smith’s Red State-on-demand experiment continues and will be augmented by a one-night simulcast theatrical screening.

4. Music sales in 2011 are up thanks to digital sales, and Hypebot’s Natalie Cheng says even stores that sell physical music media are reflecting the impact of digital. The National Association of Recording Merchandisers (yes, that’s NARM, Nate Fisher fans) is fighting to find its place in the digital/cloud world. Justin Timberlake is fighting to give MySpace a place in the future of music, and Facebook may get involved in the music game soon too, while it was clarified this week that the iTunes Match cloud service will not offer streaming.

5. Bitmob’s Rus McLaughlin says digital distribution is the new console war, though that doesn’t mean the console wars are over, as we might see a new Playstation by 2013. Business Insider gets us chartastically up to speed on the state of the video game business, while another Bitmob writer laments how much gaming costs the consumer these days. He might be interested in the new WiFi-free PSP being developed for budget-strapped youth.

6. Apple fought Flash and apparently has won, but the iPhone is still fighting to catch up to Android for the biggest share among the 40% of mobile phone users who have smartphones (and here I thought I was the only one whose phone only makes phone calls). Apple’s also fighting against Samsung all over the world and against counterfeits all over China, where a fake Viagra expert could come in handy. And Apple’s opening real stores in Hong Kong and London; the latter will literally block the sun.

7. Craziness at AOL this week. Craziness at Yahoo this week. Hey, maybe AOL and Yahoo should get together! Bad idea? Or not even an idea?

8. Google just turned 13 years old, and the company started its teen years by buying a shiny new company, Zagat. This could add to Yelp’s and Groupon’s already existing troubles plus raise concerns about search neutrality.  Google is also ridding itself of some excess baggage in shutting down a group of products. Meanwhile, Amazon is working on a significant website redesign that seems to emphasize digital goods over physical products, and the company cut a deal with California on sales taxes.

9. Tumblr has reached 10 billion posts, Twitter has 100 million active users and just had an $800 million funding round, Facebook is on track for a $3 billion year (if not quite the year originally projected), and Google+ is well short of millions and billions of anything.

10. Some of the finer News for TV Majors (@N4TVM) post from the past two weeks: Men in Crisis, Sorkin & HBO, Decline of Female Writers, Soap Oral History, NFL Overexposure, Reality TV Lives, Nielsen Numbers, Soap Stars Sign, TV Cloud, BitTorrent TV, Global Streaming Increases, Starz Leaves Netflix, Warner as TV Factory, DMA Rankings, State of AMC, British Sitcom Appeal, AMC Talk, Arts Losses, Google & TV, Hulu’s Performance.