What Summit Entertainment fails to see is that by courting male viewers, they are devaluing Twilight’s devoted female fans and missing an incredible opportunity to develop the terms for future female franchises.
Read more »
Author Archive
Official Eclipse Trailer: For the Boys
May 22, 2010
By Melissa Click and Jennifer Stevens Aubrey
Tags: David Slade, Eclipse, female audience, film franchise, gender, male audience, Twilight Saga franchise
Posted in Current Events, Film, Industry | 3 Comments »
Recent Posts
- Goodbye to Antenna
- What’s New in Media Industries? A Revised Edition of Understanding Media Industries
- The New Hegemonic Hierarchy: Tracking (Men’s) Athletic Activity
- “Real” Transmedia: Cultures and Communities of Cross-Platform Media in Colombia
- Serial Goes Missing
- The Force Re-Awakens: Star Wars, Repetition, and Nostalgia, Part 2
- The Force Re-Awakens: Star Wars, Repetition, and Nostalgia, Part 1
- Original or Exclusive? Shifts in Television Financing and Distribution Shift Meanings
- The Rise of Big Copyright: Content Protection and the Formation of Anti-Piracy Alliances
- “Not Linear or On-Demand”: Television in “the Internet Age”
- Pretty in Pink: BBC iPlayer and the Promotion of On-Demand Television
- First Forum Conference, USC School of Cinematic Arts
Recent Comments
- Ryan Pumroy on Goodbye to Antenna
- Kristina Busse on Goodbye to Antenna
- Michele Hilmes on Goodbye to Antenna
- Allison McCracken on Goodbye to Antenna
- Sumana Harihareswara on Goodbye to Antenna
- Neil Verma on Serial Goes Missing
- Neil Verma on Serial Goes Missing
- Neil Verma on Serial Goes Missing
- Sean Waldron on Serial Goes Missing
- Rachel on Serial Goes Missing
Archives
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
Blogroll
- A Word From Our Sponsor
- Confessions of an Aca-Fan
- Cultural Learnings
- Culture Digitally
- Deuzeblog
- Difference Engines
- Easily Distracted
- Extratextuals
- Feminist Music Geek
- Film Studies for Free
- Flow
- Graphic Engine
- In Media Res
- Judgmental Observer
- Just TV
- Ludic Despair
- Media Industries (and Other Stuff)
- Mediated Communication
- News for TV Majors
- Observations on Film Art
- Planned Obsolescence
- Social Media Collective
- Sociological Images
- Sounding Out!
- Tama Leaver dot Net
- The Young and The Digital
- TV By the Numbers
- Zigzigger
