UTV Bindass' "What I Am" campaign works to counter stereotypes of young people as immature and irresponsible, and to promote an image of youth culture as hip, cool and responsible.
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It’s Not Your Regular TV, It’s Bindass TV
April 2, 2010
By Shanti Kumar
Tags: globalization, Indian media, TV
Posted in Global, Perspectives | 2 Comments »
Recent Posts
- Goodbye to Antenna
- What’s New in Media Industries? A Revised Edition of Understanding Media Industries
- The New Hegemonic Hierarchy: Tracking (Men’s) Athletic Activity
- “Real” Transmedia: Cultures and Communities of Cross-Platform Media in Colombia
- Serial Goes Missing
- The Force Re-Awakens: Star Wars, Repetition, and Nostalgia, Part 2
- The Force Re-Awakens: Star Wars, Repetition, and Nostalgia, Part 1
- Original or Exclusive? Shifts in Television Financing and Distribution Shift Meanings
- The Rise of Big Copyright: Content Protection and the Formation of Anti-Piracy Alliances
- “Not Linear or On-Demand”: Television in “the Internet Age”
- Pretty in Pink: BBC iPlayer and the Promotion of On-Demand Television
- First Forum Conference, USC School of Cinematic Arts
Recent Comments
- Ryan Pumroy on Goodbye to Antenna
- Kristina Busse on Goodbye to Antenna
- Michele Hilmes on Goodbye to Antenna
- Allison McCracken on Goodbye to Antenna
- Sumana Harihareswara on Goodbye to Antenna
- Neil Verma on Serial Goes Missing
- Neil Verma on Serial Goes Missing
- Neil Verma on Serial Goes Missing
- Sean Waldron on Serial Goes Missing
- Rachel on Serial Goes Missing
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Blogroll
- A Word From Our Sponsor
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- Tama Leaver dot Net
- The Young and The Digital
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- Zigzigger
