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Author Archive

Branding Hannibal: When Quality TV Viewers and Social Media Fans Converge

August 24, 2015

By Allison McCracken and Brian Faucette

In the first installment of a three-part series on NBC's Hannibal, Allison McCracken and Brian Faucette discuss the show's and network's branding efforts in relation to their appeals to "feminized" audiences.
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Tags: American Horror Story, branding, Bryan Fuller, Fannibals, Gaumont, gender, Hannibal, horror, Katie O'Connell, Legitimation, NBC, Pushing Daisies, quality television, television genre, The Walking Dead, Tumblr, Twitter
Posted in Perspectives, TV | 2 Comments »