Posts Tagged ‘ branding ’

Branding Hannibal: When Quality TV Viewers and Social Media Fans Converge

Branding <i>Hannibal</i>: When Quality TV Viewers and Social Media Fans Converge

In the first installment of a three-part series on NBC's Hannibal, Allison McCracken and Brian Faucette discuss the show's and network's branding efforts in relation to their appeals to "feminized" audiences.
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Posted in Perspectives, TV | 2 Comments »

Report from GeekyCon, Orlando, July 30-August 2: The Challenges of Rebranding a Feminist Con

Report from GeekyCon, Orlando, July 30-August 2: The Challenges of Rebranding a Feminist Con

The newly rebranded GeekyCon fan convention struggles to reconcile commerce and community, negotiate the inclusion of more white (cis) men in a heretofore female/queer environment, and create a "positive" fan environment that still leaves room for dissent.
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Posted in Film, Internet, Perspectives, TV | 4 Comments »

Black Widow and Whedon Exceptionalism: Accounting for Sexism in Age of Ultron and the MCU

May 15, 2015
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Black Widow and Whedon Exceptionalism: Accounting for Sexism in <em>Age of Ultron</em> and the MCU

Piers Britton explores questions of representation and issues of authorship and creative control in "Avengers: Age of Ultron" and the Marvel Cinematic Universe.
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Posted in Industry, Perspectives | Comments Off on Black Widow and Whedon Exceptionalism: Accounting for Sexism in Age of Ultron and the MCU

The Gendered Politics of Digital Brand Labor

March 18, 2015
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The Gendered Politics of Digital Brand Labor

In the so-called “attention economy,” brands increasingly harness the immaterial labor of social media participants. To what extent can these digital activities by understood as gendered? This post draws on findings from a recently published International Journal of Cultural Studies article to explore the gendered politics of social media labor.
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Posted in Columns, International Journal of Cultural Studies | 3 Comments »

Kollecting Kim K. Skills: Kardashianized Celebrity in Kim Kardashian: Hollywood

July 25, 2014
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Kollecting Kim K. Skills: Kardashianized Celebrity in <i>Kim Kardashian: Hollywood</i>

In the mobile game Kim Kardashian: Hollywood, the celebrity legitimizes her image while also propagating her brand by redefining fame as an accumulation of skills.
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Posted in Celebrity/Stardom, Celebrity/Stardom, Games, Games, Perspectives | 1 Comment »

Young Faces, Fast Cars, and the Other NBCs

April 15, 2013
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Young Faces, Fast Cars, and the Other NBCs

Grandpa Peacock may be floundering, but the kids—MSNBC and NBC Sports Network—are holding their own.
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Posted in TV | 1 Comment »

More than Logos: AMC, FX, and Cable Branding

April 12, 2013
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More than Logos: AMC, FX, and Cable Branding

Whereas AMC’s new slogan reflects its consistent lack of direction, FX’s brand extension embodies its continuous push forward.
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Posted in Industry, TV | Comments Off on More than Logos: AMC, FX, and Cable Branding

From Henry VIII to Flash Mobs: Branding Britain at London 2012

July 17, 2012
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From Henry VIII to Flash Mobs: Branding Britain at London 2012

What image is Britain out to portray on the international stage with its branding of "GREAT Britain" for the London Olympics?
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Posted in Global, Perspectives, Politics, TV | Comments Off on From Henry VIII to Flash Mobs: Branding Britain at London 2012

Diet by Disney?

July 4, 2012
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Diet by Disney?

The new "Mickey Check" logo for "Disney-approved" licensed food and beverage products is merely a new take on an old (and problematic) approach.
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Posted in Current Events, Industry, Politics, TV | 2 Comments »

Mascot Media: Framing the London Olympics

June 25, 2012
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Mascot Media: Framing the London Olympics

London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
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Posted in Current Events, Global | 1 Comment »

Mediating the Past: Mad Men’s Sophisticated Weekly Get Together

April 13, 2012
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Mediating the Past: Mad Men’s Sophisticated Weekly Get Together

While this media surge contributed to this season’s premiere becoming Mad Men’s highest rated episode ever, ratings are not really the point. Mad Men sustains AMC's brand, providing a specific and prestigious visibility that extends beyond those who actually watch. Mad Men also offers viewers the opportunity to feel simultaneously nostalgic for and superior...
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Posted in Mediating the Past | 2 Comments »

Specter of Legitimation: The Fading of NBC’s Thursday Legacy

January 14, 2012
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Specter of Legitimation: The Fading of NBC’s Thursday Legacy

While the actual “Must See TV” branding is all but gone, there remains a specter of legitimation surrounding the evening…at least in the eyes of NBC schedulers.
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Posted in TV, TV | 1 Comment »

The Mad-ness of Precarious Programming?

April 5, 2011
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The Mad-ness of Precarious Programming?

It is no longer impossible to imagine that AMC might move on, leaving its signature show behind.
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Posted in Current Events, Industry, TV | 1 Comment »

Report from SCMS: Saturday, Sunday, and Beyond

March 16, 2011
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Report from SCMS: Saturday, Sunday, and Beyond

While there have been a number of diverse responses to this year’s SCMS, a substantial portion of the discussion boils down to this central question: why do we attend academic conferences?
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Posted in Report From... | 36 Comments »

‘New New’ Doctor Who: Brand Regeneration?

April 19, 2010
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‘New New’ Doctor Who: Brand Regeneration?

2010 poses a key threat to the brand, and to its 'flagship drama' status in the UK – what if a new Doctor, companion, and exec-producer team represents too much change for audiences to take?
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Posted in Columns, Current Events, Doctor Who & Authorship, TV | 7 Comments »