Author Archive

As podcasters experiment with advertising, they face issues of authenticity and sincerity that strikingly resemble those of the “golden age” of radio.
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Cynthia Meyers reports on the 2014 Time Warner Thought Leadership Faculty Seminar
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Despite differences in style and content in AT&T’s branded entertainment, @summerbreak and The Bell Telephone Hour share promotional goals of consumer education and aspirational culture.
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In this latest installment of the Antenna-Sounding Out! continuing series From Mercury to Mars: Orson Welles on Radio after 75 Years, Cynthia Meyers reflects on teaching the Mercury Theater's 1938 broadcast to 21st century undergraduate students.
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Considering the larger historical context of the broadcasters' objections to Aereo, how might this case reflect how broadcasters are revising their commitment to "free" television?
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Netflix's willingness to give the audience control over serial viewing challenges assumptions that the best way to control program costs is to eke out episodes over time, measuring demand, and then raising and lowering prices in response.
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While Time Warner may expect educators to follow its "thought leadership," in fact industry programs give us the opportunity to develop our own informed critiques of media industry strategies.
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The broadcast networks respond to the introduction of Dish TV's new DVR, the Hopper, with outrage and litigation.
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AMC's The Pitch documents the legacy of the Creative Revolution by showing proponents of creativity in advertising insisting on the value of artfulness over scientism.
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