Posts Tagged ‘ advertising ’

Call of Parental Duty: Advertising’s New Constructions of Video-Gaming Fathers

July 16, 2015
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Call of Parental Duty: Advertising’s New Constructions of Video-Gaming Fathers

Soldiers, survivors, 3 a.m. fathers—Anthony Smith looks at families in recent video-game advertising and finds a "gamer dad" who’s gamer first, dad a distant second (while gamer mom is first and always a mom).
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On Radio: Authenticity and Sincerity in Podcast Advertising

February 19, 2015
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On Radio: Authenticity and Sincerity in Podcast Advertising

As podcasters experiment with advertising, they face issues of authenticity and sincerity that strikingly resemble those of the “golden age” of radio.
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Posted in Columns, On Radio | 2 Comments »

Olympic commercials: A quick lesson in corporate ownership

February 25, 2014
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Olympic commercials: A quick lesson in corporate ownership

it’s not enough to talk about individual companies trading in on the Olympics: many of the corporate sponsors are making money off of other companies making money off of the Olympics
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Les Brown: Thinking Inside the Box

November 27, 2013
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Les Brown: Thinking Inside the Box

Noel Holston celebrates the life and work of Les Brown, TV journalist and historian, editor at Variety, and renown expert on the business of television.
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What Are You Missing? Feb 3-Feb 16

February 17, 2013
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What Are You Missing? Feb 3-Feb 16

Ten media news items you might have missed recently.
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House of Cards Has No Advertising

February 14, 2013
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<i>House of Cards</i> Has No Advertising

Netflix's willingness to give the audience control over serial viewing challenges assumptions that the best way to control program costs is to eke out episodes over time, measuring demand, and then raising and lowering prices in response.
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Posted in Industry, Perspectives, TV | 8 Comments »

The Advertisements of Super Bowl XLVII: On Dodge’s ‘Farmer’

February 4, 2013
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The Advertisements of Super Bowl XLVII: On Dodge’s ‘Farmer’

This wasn't such an interesting Super Bowl in terms of commercials, but one spot for the Ram truck line stood out to us. Was there an ad that seemed particularly notable to you?
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Posted in Current Events, TV | 3 Comments »

What Are You Missing? Jan 20-Feb 2

February 3, 2013
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What Are You Missing? Jan 20-Feb 2

Ten (or more) media industry news items you might have missed recently.
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Ads as Content: Ford’s “Escape My Life” Series

January 10, 2013
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Ads as Content: Ford’s “Escape My Life” Series

As audiences migrate away from live TV viewing and advertisers become increasingly concerned about how to get their messages out, series like "Escape My Life," which invite viewers to engage more directly and deeply with a brand (while being entertained!), might just be the wave of the future.
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Posted in Industry, Internet, Perspectives, Technology, TV | 3 Comments »

What Are You Missing? Nov 25 – Dec 8

December 9, 2012
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What Are You Missing? Nov 25 – Dec 8

Ten (or more) media industry news items you might have missed recently.
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What Are You Missing? Sept 2-15

September 16, 2012
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What Are You Missing? Sept 2-15

Ten (or more) media industry news items you might have missed recently.
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Time Warner’s “Thought Leadership Seminar”

July 30, 2012
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Time Warner’s “Thought Leadership Seminar”

While Time Warner may expect educators to follow its "thought leadership," in fact industry programs give us the opportunity to develop our own informed critiques of media industry strategies.
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Diet by Disney?

July 4, 2012
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Diet by Disney?

The new "Mickey Check" logo for "Disney-approved" licensed food and beverage products is merely a new take on an old (and problematic) approach.
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Posted in Current Events, Industry, Politics, TV | 2 Comments »

Dish TV’s Auto Hop: Broadcast Networks Fight Back

June 6, 2012
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Dish TV’s Auto Hop: Broadcast Networks Fight Back

The broadcast networks respond to the introduction of Dish TV's new DVR, the Hopper, with outrage and litigation.
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Posted in Perspectives, Technology, TV | 4 Comments »