It’s in the long-term best interests of the field on a variety of fronts that we work to play a more prominent role in the policy arena. But how do we do so?
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Author Archive
Thoughts on the Intersection of Communication Research and Policy
Nielsen’s One-Stop Shop for Media Audiences
Nielsen's planned return to being publicly traded is the latest significant change for a company that has become much more than the primary source of television ratings, but rather has evolved into the primary arbiter of media audiences of virtually all types.
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