What's in a name? Hasbro and Discovery begin branding efforts for their new joint venture cable network debuting later this year.
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Network Branding, Convergence, and Hasbro/Discovery’s New Kids Channel
What Are You Missing? February 1-13
Ten (or more) media industry stories you might have missed recently
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On “Great Moments in Tailgating History”
The fact that these spots are part of each week’s broadcast gives them a certain ‘event’ quality. To miss the spot is to effectively miss part of the program.
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Egregious Product Placement: The Invention of Lying
A new Antenna feature designed to pick out and pick on egregious product placement moments within TV & film. This week's pick: The Invention of Lying. Too bad I got thrown for a loop...
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