Posts Tagged ‘ advertising ’

Network Branding, Convergence, and Hasbro/Discovery’s New Kids Channel

February 15, 2010
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Network Branding, Convergence, and Hasbro/Discovery’s New Kids Channel

What's in a name? Hasbro and Discovery begin branding efforts for their new joint venture cable network debuting later this year.
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Posted in Current Events, Industry, Internet, TV | 7 Comments »

On “Great Moments in Tailgating History”

January 5, 2010
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On “Great Moments in Tailgating History”

The fact that these spots are part of each week’s broadcast gives them a certain ‘event’ quality. To miss the spot is to effectively miss part of the program.
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Posted in Perspectives, TV | Comments Off on On “Great Moments in Tailgating History”

Egregious Product Placement: The Invention of Lying

November 23, 2009
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Egregious Product Placement: The Invention of Lying

A new Antenna feature designed to pick out and pick on egregious product placement moments within TV & film. This week's pick: The Invention of Lying. Too bad I got thrown for a loop...
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Posted in Film, Industry, Perspectives | Comments Off on Egregious Product Placement: The Invention of Lying