TBS’ agreement to air new episodes of Cougar Town may signal the next network to employ the "Fox Formula" whereby market share is built courting black viewership, only to be discarded once a critical mass of mainstream viewership is attained.
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FOX Formula 3.0?: TBS, Cougar Town, and the Disappearing Televisual Black Body
Promoting an Uncertain Future: Showrunners (on Hiatus) on Twitter IV
With NBC's Community and ABC's Cougar Town on hiatus, their respective showrunners' Twitter accounts become key outlets for implicitly or explicitly encouraging fan involvement and/or activism.
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