Robert Pattinson, like Brando and Dean before him, doesn't play by the star promotion rules and yet is a heartthrob because he appeals to heartthrob-hungry girls in unexpected ways.
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Sheesh, What’s It Take to Make a Teenage Heartthrob These Days?
Official Eclipse Trailer: For the Boys
What Summit Entertainment fails to see is that by courting male viewers, they are devaluing Twilight’s devoted female fans and missing an incredible opportunity to develop the terms for future female franchises.
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