![On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 3]](http://www.blubrry.com/bdata/coverart/dorktrek.jpg)
In the final installment of this series on podcaster Bob Frantz and his venture Boneyard Industries, the frustration that comes with advertising and getting local listeners on board is explored.
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On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 3]
On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 2]
![On Radio: Up From the Boneyard: Local Media, Its Digital Death and Rebirth [Part 2]](http://www.blubrry.com/bdata/coverart/torresvszombies.jpg)
Upon being released after his home station embraced a format change, radio personality Adam Carolla responded by creating a "network" of podcasts he could use to sell advertisers listeners in aggregate. Bob Frantz quickly looked to this strategy as a way to continue an over-the-mic career after the death of a ten-year radio career...
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