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Posts Tagged ‘ HP ’

Egregious Product Placement: Sex & the City & HP

May 30, 2010

By Erin Copple Smith

What does it mean to have a beloved character's tastes change in favor of product placement opportunities? Fan backlash to product placement might disrupt the narrative, but it's probably not a bad thing for the advertiser.
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Tags: Apple, Egregious Product Placement, HP, PowerBook G3, Sex & the City 2
Posted in Film, Industry, Perspectives | Comments Off on Egregious Product Placement: Sex & the City & HP