Social media and Twitter-happy stars are changing the way Hindi films are promoted in India. (With this caveat: for English speakers only.) Sripana Ray looks at film prefiguration targeting India's urban middle class.
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Hindi Cinema: Coming Soon To A Tweet Near You
The Cosmopolitan City and the Carnivalesque in Arcade Fire’s Reflektor Campaign
The promotional campaign for Arcade Fire's Reflektor reflects an increasingly mobile and interconnected experience of popular culture, as well as the persistent significance of local sites of production in popular music-making and promotion.
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