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Posts Tagged ‘ on-demand television ’

Pretty in Pink: BBC iPlayer and the Promotion of On-Demand Television

November 19, 2015

By Mark Gallagher

TV on demand: always there when you need it, but for what? Paul Grainge explores the promotional imagination of on-demand television, and the move from “platform mobility” to current industry rhetoric of “need-states.”
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Tags: BBC, digital distribution, iPlayer, on-demand television, Promotion, public service media, television
Posted in From Nottingham and Beyond, Perspectives | 1 Comment »