
TV on demand: always there when you need it, but for what? Paul Grainge explores the promotional imagination of on-demand television, and the move from “platform mobility” to current industry rhetoric of “need-states.”
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TV on demand: always there when you need it, but for what? Paul Grainge explores the promotional imagination of on-demand television, and the move from “platform mobility” to current industry rhetoric of “need-states.”
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Thinking about Infinity as a replacement for licensed tie-ins—as opposed to the creative revolution they claim—may still be overestimating Disney’s plans.
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