TV on demand: always there when you need it, but for what? Paul Grainge explores the promotional imagination of on-demand television, and the move from “platform mobility” to current industry rhetoric of “need-states.”
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Pretty in Pink: BBC iPlayer and the Promotion of On-Demand Television
Disney Infinity: A Promotional Platform [Part Two]
![Disney Infinity: A Promotional Platform [Part Two]](/wp-content/uploads/2013/08/lone-ranger_1b-xl1.jpg)
Thinking about Infinity as a replacement for licensed tie-ins—as opposed to the creative revolution they claim—may still be overestimating Disney’s plans.
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