Posts Tagged ‘ rebranding ’

Racist Rants as Rebranding Strategies

December 6, 2010
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Racist Rants as Rebranding Strategies

Juan Williams, Laura Schlessinger, Lou Dobbs, and Don Imus all used racially insensitive comments to renew flagging careers and reinvent themselves for a changed media environment. It's rebranding through racism.
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Posted in Industry, Perspectives, Politics, Radio, TV | 4 Comments »