
It’s not a sport drowning in testosterone, but that’s its charm
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It’s not a sport drowning in testosterone, but that’s its charm
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Olympic winter games are a rudiment of a bygone modern era of (television) culture. Whereas summer games have adopted to changing viewing habits, Winter Olympics have essentially remained fifteen ways of sliding.
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The CBS sports commentator who concluded, “Tonight the City of New Orleans embraced football,” doesn’t know the first thing about television reception. On Superbowl Sunday 2010, viewers saw how a football team has embraced a city and its culture for decades.
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The fact that these spots are part of each week’s broadcast gives them a certain ‘event’ quality. To miss the spot is to effectively miss part of the program.
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