
Disney's hesitation to move forward with TRON 3 is symptomatic of the company's inability to find an appropriate strategy to bridge disparate pieces under one unified brand.
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Disney's hesitation to move forward with TRON 3 is symptomatic of the company's inability to find an appropriate strategy to bridge disparate pieces under one unified brand.
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After an extensive pre-release campaign, and whole lot of hype, Tron: Legacy opened to a rather disappointing weekend, only generating $44 million at the box office.
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