Can an Internet college radio station cultivate a local audience in today's diffuse media environment? Some experience from Louisville's Bellarmine University suggests that a local focus in an online context allows college stations to reach a variety of listeners who have community ties but who are presently located in far-flung locales.
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Tags: Bellarmine University, Clear Channel, College radio, College Radio Day, internet radio, KVRX, local media, WBGU
Posted in Columns, On Radio | 1 Comment »
This wasn't such an interesting Super Bowl in terms of commercials, but one spot for the Ram truck line stood out to us. Was there an ad that seemed particularly notable to you?
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Tags: advertising, television, TV, Twitter
Posted in Current Events, TV | 3 Comments »
Ten (or more) media industry news items you might have missed recently.
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Tags: advertising, Apple, audiences, Blockbuster, digital music, Disney, Hollywood, independent film, internet, iTunes, MGM, mobile technology, Nintendo, piracy, porn, Samsung, Sony, Sundance, television, Twitter, video games, video on demand, Warner Bros., Xbox
Posted in Columns, What Are You Missing? | Comments Off on What Are You Missing? Jan 20-Feb 2
As we reinvent our lives through gamification, we have to ask ourselves what it means to be alive.
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Tags: Apple, digital media, gamification, gaming, internet, iPad, iphone, Jane McGonigal, Kinect, Nike, social media, TED, The Office, user-generated content, video games, Web. 2.0, Xbox 360
Posted in Games, Internet, Perspectives, Technology, TV | 1 Comment »
