London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
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Mascot Media: Framing the London Olympics
June 25, 2012
By Paul Grainge
Tags: branding, marketing strategies, mascots, Olympics, Olympics 2012
Posted in Current Events, Global | 1 Comment »
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