Author Archive

Mascot Media: Framing the London Olympics

June 25, 2012
By
Mascot Media: Framing the London Olympics

London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
Read more »

Tags: , , , ,
Posted in Current Events, Global | 1 Comment »