Twitter serves not only as a platform for high-profile showrunners, but also a space where more nuanced television authorship is negotiated by writer-producers.
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Showrunners on Twitter
Negotiating Authorship: Showrunners on Twitter VI
The Personal Stakes of Social Media: Showrunners [Off] Twitter V
When a showrunner chooses to remove themselves from Twitter, they are removing themselves from not only professional opportunity but also a space for self-expression.
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Promoting an Uncertain Future: Showrunners (on Hiatus) on Twitter IV
With NBC's Community and ABC's Cougar Town on hiatus, their respective showrunners' Twitter accounts become key outlets for implicitly or explicitly encouraging fan involvement and/or activism.
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The Rise and Fall of @Sutterink: Showrunners [Off] Twitter III
While it was perhaps inevitable that Sutter’s lack of a filter would result in his Twitter account becoming a liability, the rise and fall of “@sutterink” has more to do with public perceptions of Twitter than with his actual commentary.
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Replying with the Enemy: Showrunners on Twitter II
For showrunners, the risks and rewards of replying to Twitter users are magnified: replying could create a sense of a personal relationship with their followers, but getting into long conversations with fans (especially antagonistic fans) could spark controversy.
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Tweets of Anarchy: Showrunners on Twitter
For today's television showrunner, Twitter is simultaneously rife with potential and littered with pitfalls.
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