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Twitter serves not only as a platform for high-profile showrunners, but also a space where more nuanced television authorship is negotiated by writer-producers.
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Twitter serves not only as a platform for high-profile showrunners, but also a space where more nuanced television authorship is negotiated by writer-producers.
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When a showrunner chooses to remove themselves from Twitter, they are removing themselves from not only professional opportunity but also a space for self-expression.
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With NBC's Community and ABC's Cougar Town on hiatus, their respective showrunners' Twitter accounts become key outlets for implicitly or explicitly encouraging fan involvement and/or activism.
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While it was perhaps inevitable that Sutter’s lack of a filter would result in his Twitter account becoming a liability, the rise and fall of “@sutterink” has more to do with public perceptions of Twitter than with his actual commentary.
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For showrunners, the risks and rewards of replying to Twitter users are magnified: replying could create a sense of a personal relationship with their followers, but getting into long conversations with fans (especially antagonistic fans) could spark controversy.
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For today's television showrunner, Twitter is simultaneously rife with potential and littered with pitfalls.
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