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Posts Tagged ‘ audience ’

On Radio: Authenticity and Sincerity in Podcast Advertising

February 19, 2015

By Cynthia Meyers

As podcasters experiment with advertising, they face issues of authenticity and sincerity that strikingly resemble those of the “golden age” of radio.
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Tags: 99% Invisible, advertising, audience, authenticity, integrated advertising, Invisibilia, Men in Blazers, podcasting, product endorsements, radio, ReplyAll, Serial, StartUp, WTF With Marc Maron
Posted in Columns, On Radio | 2 Comments »