If the opening ceremony for the 2012 Olympics was full of sound and fury, the closing ceremony signified nothing.
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Little England: The London 2012 Closing Ceremony
Being British: The London 2012 Opening Ceremony
For all intents, the Britishness that gets replaced with Englishness in the ceremony promises to be a specific kind of Englishness.
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Scripting the Olympic Games
Two scripted BBC shows this week drew entertainment value from connections to the real London 2012.
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From Henry VIII to Flash Mobs: Branding Britain at London 2012
What image is Britain out to portray on the international stage with its branding of "GREAT Britain" for the London Olympics?
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